Wisconsin state law makes it illegal to give gas discounts unless you are Costco or Walland, Woodmans for the second time in recent history is getting sued for price matching Costco https://www.jsonline.com/story/communities/waukesha/2022/03/18/waukesha-woodmans-sold-gas-too-low-hurt-competitors-lawsuit-says/7064200001/ they are much more hesitant to go after price increases so long as you don’t raise prices twice in a day. In my area All the local independently owned Marathon discount gas stations were put out of business do to perpetually selling for 3 cents less per gallon than other stations. Poorly implemented law that should be overturned.
$4 a gallon was different in 2008 than $5 in 2022 My income was half what it is now, I still hypermile when I can