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Promoting Prius Prime by misleading about Prius PHV

Discussion in 'Prime Main Forum (2017-2022)' started by john1701a, Jul 7, 2016.

  1. bisco

    bisco cookie crumbler

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    in my not so humble opinion, if toyota put a plug in the rav4, then they would have a plug in suv. now sell it for the same price as a regular rav4, and you have a real winning formula.
     
  2. drash

    drash Senior Member

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    Odd I've never had people say that to me with the PiP. But I used to have a lot of people say that about my Gen II Prius because they just didn't have a clue about what a hybrid was.


    Unsupervised!
     
  3. bisco

    bisco cookie crumbler

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    how would they know the difference?
     
  4. iplug

    iplug Senior Member

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    In addition to avoiding the mpg hit, doing these miles instead in EV helps a lot with local pollution.

    Vehicle emissions are worst during warmup. Taking a walk, jog, or bike ride, especially on a cold morning, the nose and lungs quickly discover what a passing cold start ICE vehicle is dumping into the air. It's a bit like stepping from fresh air into a smoke filled casino.
     
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  5. drash

    drash Senior Member

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    Especially those damn diesel pickups that are so popular now. Just get in back of one during the winter while driving is when it can be really bad.


    Unsupervised!
     
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  6. bisco

    bisco cookie crumbler

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    even after they're warmed up.
     
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  7. john1701a

    john1701a Prius Guru

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    Setting of expectations is the key. Prius PHV had a purpose. Remember what it was? That begs the same question of Prius Prime.

    When Toyota rolled out their first plug-in hybrid, the design had a clear focus of augmenting the existing design. Give it a larger battery and means of supplying electricity that wasn't derived from gas. Since the design already had untapped abilities, like a more powerful traction motor than what the smaller battery could support, that extra boost was easy to exploit. The engineers had already taken the future into account. It was basically just a matter of waiting for cost to drop.

    Turns out though, the market expectation was pushed in another direction following rollout. Volt was directly responsible for that. GM provided proof that power beyond the existing thresholds for Prius were desirable... but wasn't actually able to capitalize on it. GM wasn't able to capture interest from mainstream consumers as hoped. So, Toyota halted rollout plans and instead decided to focus on the limited established markets instead. The question became a matter of how to learn from GM's struggle and their own success with Prius.

    What should the next-generation design deliver?

    Toyota's approach of platform refinement & reuse has always been the key to sales & profitability. With a plug-in model, much of the design would need to be shared to have that advantage. The 4th generation Prius would become the first to use TNGA, a modular approach to vehicle production. The next PHV (known as "Prime") would follow using it.

    Turns out, adding a clutch to disengage the gas-engine allows both electric-motors to deliver propulsion power. No need to alter much else. Switching from a traction/generator relation in the regular Prius to a traction/traction approach for the plug-in really was that simple. The increased battery-capacity could be exploited with little extra cost. More power could be delivered.

    The question now is how can Toyota succeed where GM continues to struggle. Toyota will deliver the improvements claimed to be vital to advance gen-1 to gen-2. Like the PHV model, Prime will deliver industry-top efficiency following depletion of plug-supplied electricity. Prior to that, you'll get full EV driving experience, which includes an industry-top cabin heating system.

    It boils down to initial reaction. Will ordinary consumers find the 22-mile rating acceptable enough to take a closer look? Since all the expectations are fulfilled, there isn't much else to ask.
     
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  8. bisco

    bisco cookie crumbler

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    in my mind, the big question for consumers will be, 'do i want a 4 seat car'? because that will be a paradigm shift for most american drivers.
     
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  9. Tideland Prius

    Tideland Prius Moderator of the North
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    It's about 2 hours 20 mins. (2.35 hours) at 3.3kW onboard charger.

    3.3 kW

    Some insider notes on the 2017 Prius Prime | PriusChat
     
  10. Allannde

    Allannde Just a Senior

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    I have been following this thread, especially what John has been saying and I have been seriously considering updating to the Prius Prime. In most ways my first generation PIP still works fine for me, however. In addition, I have two issues to updating to the Prime which I can not overcome. The first is that the Toyota dealers which I have access to have told me that they will not stock the Prime but will order one if I like. This goes against the case which John makes regarding the marketing of the Prime if this is a wide spread situation. The dealers will not have the Prime cars on the lot to sell to the customer.

    The second issue which I have is that I have not yet been able to feel excited about the "upgrade". The change in styling does not look like an improvement (it actually looks weird to me) and the only thing which looks really appealing is the larger touch screen.

    All of the explanations of why Toyota has (or will) make this change make sense from their point of view but it is my money that must be spent to make a purchase and for that to happen this car must appeal to me.

    What it comes down to is that we have little choice but to compromise between carrying around a very heavy (and expensive) traction battery which we seldom use to its full potential in order to have adequate range on one hand and burning at least a little petrol from time to time on the other. If we accept the second compromise, the first generation PIP still works most of the time and the "sweet spot" is so very hard to hit what with our varying needs.

    This is a very useful conversation.

    Allan
    Some insider notes on the 2017 Prius Prime | PriusChat[/QUOTE]
     
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  11. iplug

    iplug Senior Member

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    It’s a psychological thing.

    In prior threads we noted six seat sedans were once common. Even then, most people would rarely, if ever, need to use that sixth seat. Family size has continued to shrink even further during our current realm of 5-seaters. More so, most of the time vehicles are used for single person commuting.

    There will be those where a 5th seat is a real necessity and would be a deal breaker, but for far more people, it should not be an issue.

    Marketing will be important here, at least as important as “the facts”. This seems kind of like computers of years ago giving up the floppy drive then later the CD-ROM drive. There were plenty of folks who voiced “are you kidding?!”.

    4-seaters may be the start of a new trend that almost everyone gets comfortable with, but Toyota will need to work on their Apple marketing aura to push this into mainstream consciousness.
     
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  12. john1701a

    john1701a Prius Guru

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    Dealers will only give you an immediate-future answer. You want the long-term perspective, ask those here instead.

    Prius Prime will rollout in 2 stages. The initial will be the first 2 years or so, prior to Tesla Model 3 availability and while tax-credits are still available. You will most likely need to order a Prius Prime to get it during that duration.

    Following that stage will be the open market... a very different environment... with 200-mile EVs spotted on roads routinely and no more tax-credits. At that point, Prius Prime should be established enough to be available as part of dealer inventory... for that showroom discover experience.

    This is very much like what Toyota did with the rollout of the Classic model. Though, there weren't any tax-credits available then. The first 2 years were limited stock and having to wait for delivery. Following that, you were able to find them on lots along with other new Toyota vehicles.
     
  13. bisco

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    people want 7 seat, 8 seats, cavernous vehicles. 4 seats? not so much. i will give you this, when gas gets back up to $4.+, people may accept 4 seats, but they won't like it. this has proved out over 100 years of motoring. the majority of buyers want the biggest vehicle possible for their money, and will only compromise when there are no alternatives.

    [/QUOTE]
    we're not the target market for prime. i'll be keeping my pip until something better comes along.:cool:

    2 more years, by which time hyundai and how many other competitors will be out there?

    we've waited 5 years for prime, and it's not ready for prime time?

    what's the point of waiting for tax credits to end, if we're not competing against cars that get tax credits?
     
    #53 bisco, Jul 10, 2016
    Last edited by a moderator: Jul 11, 2016
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  14. john1701a

    john1701a Prius Guru

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    The market isn't ready. Notice how much of a struggle some of the most simple things are still? Neither public nor private recharging is anywhere near close to a standard with technology or etiquette.

    We're not waiting either. That precious limited time/count is being used to reach those standards in the meantime.

    Preparing for the masses means a lot to do on our part, once we finally get delivery. Think about how long it takes for a new generation to take hold. This will take even more work.
     
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  15. PriusC_Commuter

    PriusC_Commuter Active Member

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    The average consumer will NOT know that the Prime and Liftback have nothing in common. Heck look at how long it took Nintendo to get average consumers to realize a Wii and WiiU are not the same thing (loose comparison obviously).
    I don't consider that quite a bit. Sure, it's a 50% gain, but 3.3 kW is still too slow, unless you never charge in public, or there are 1000s of chargers in your area (not true anywhere in the US yet). If you're doing overnight charging, then you don't really even need 240v for a car with a battery this size.
    It would be useful to know what the usable battery capacity for a better idea on speed calculation. 20 minutes of taper at 0.5 kW at the end of a charge is a lot on an hour charge, but not so much on a 4 hour charge (numbers not exact for Prime, just for example).
    I wish it was 6.6 kW (my normal complaint of PHEVs hogging public charging stations for double the time they would if the manufacturers would start including 6.6 kW on PHEVs), but unfortunately it's 3.3 kW (at least it's better than the 2.2 kW on the PiP).
    Sure, it's not an issue most of the time. However, in buying a car this efficient, it would suck to have to take a different car when needing to ride with 5 simply due to not having a center seat in the back (my friend's trucks might be more comfortable, but we take my PiP since it costs less than a quarter of what it would cost to take their vehicles).

    Honestly, I have a feeling Toyota will cripple sales of the Prius Prime to try to prove that people don't want to but plug-in's (between lack of 5th seat, price which we don't know yet, and nationwide availability which we'll see if actually happens).
     
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  16. john1701a

    john1701a Prius Guru

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    That's a terrible way of setting expectations. By that, I don't mean the negative attitude. You're entitled to your opinion. That's fine. It's the vague nature of price & availability doesn't actually tell us anything.

    In other words, what goals have you set for the measure of success or failure?

    Keep in mind that not knowing is what crippled other vehicles in the past. People will just spin results without clear expectations having been stated.

    Think about the state of the market... mandates, credits, automaters, dealers, consumers, and battery technology.
     
  17. alanclarkeau

    alanclarkeau Senior Member

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    I wonder whether TOYOTA will do a back-flip with Prime, and re-design a 5 seater, partly in view of the lower sales of Prius. Additionally, in recent days Germany has announced a transition to Electric vehicles, as have other areas of the world. VW and others have indicated an escalation of EVs. There is a possibility that, in view of the EU's downturn plus VW's - and possibly others - emissions revelations, that use of Diesel will be tightened and curtailed including in trucks and SUVs.

    Nobody knows quite when fuel prices will again skyrocket - political instability in many parts of the world could see it MUCH sooner than later.
     
  18. john1701a

    john1701a Prius Guru

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    That's highly unlikely. Rolling out RAV4 Prime and Camry Prime are the sensible next steps. Think about why the battery size and platform were chosen.

    Also, sales of Prius will have little to no correlation to Prius Prime.
     
  19. bisco

    bisco cookie crumbler

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    ooooh, camry prime, now you're talking. i hope they find a better place for the battery though.
     
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  20. john1701a

    john1701a Prius Guru

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    It makes sense to have Camry the "car" platform for larger families.

    Consider vehicle size growth over the generations. RAV4 is now the size Highlander was. It's a natural progression and keeping Prius in the middle had always been an important target to maintain.
     
    #60 john1701a, Jul 11, 2016
    Last edited: Jul 11, 2016