I LIKE THIS ANSWER. But really, unless one of them made you a concrete offer in the process then......yes, it's just another ploy to sucker you in.
As a dealership employee, there are specific reasons to focus on certain times of the month as opposed to another. The car or truck you want has the same invoice to the dealership whether it's the 1st of May, the 5th of May, the 20th or the 30th. There are incentives to customers that have start and end dates - those vary. That's what typically might change a deal from one net end price to another. And, over the course of a year, residuals drop so that can also affect a lease payment too. It really depends.If someone wants you so commit to, and close a deal at a specific time, ask them why.
Sales were really up in April It's the old "supply and demand." As demand and sales goes up with the warm weather and dealers are meeting their sales goals, they are less likely to deal. That's basic economics.