Fair price for new '07 in Seattle

<div class='quotetop'>QUOTE(alg @ Aug 19 2007, 02:06 AM) [snapback]498583[/snapback]</div>

I should have you negotiate. Doxon told me $23, 600. Only $3000 or so over invoice. Geesh!!

 

<div class='quotetop'>QUOTE(broflcwa @ Aug 21 2007, 04:26 PM) [snapback]499944[/snapback]</div>

I did nothing special other than email a bunch of dealers and ask very clearly what I wanted.
Susie from Doxon gave the most complete, clear answer, very professional (hope she doesn't mind sharing):


Al,

Thank you so much for your request for quote on a 2007 Toyota Prius. My name is Susie Hutchinson and I would love to earn your business here at Doxon Toyota. Upon conducting an extensive search for the specified Prius, I have several options for you:

1. Seaside Blue/Beige Interior (on my lot right now)
Carpet Floor Mat Set
Rear Bumper Applique
Package #2
MSRP: $23,674
Invoice: $22,249
Your Price: $22,449 plus tax, license, and a $50 documentation fee

2. Silver or Magnetic Gray/Gray Interior (not on my lot)
Carpet Floor Mat Set
Package #2
MSRP: $23,569
Invoice: $21,940
Your Price: $22,140 plus tax, license, and a $50 documentation fee

Both of the silver or magnetic gray are local, so it would be minimal time to acquire them.

3. Black/Gray Interior (not on anyone's lot yet, but should be local by month end/beg Sept)
Same as our Blue in options and pricing.

We offer free service loaners for life when you purchase here at Doxon Toyota. Also, we have our Express Lube Center which is open 6 days a week for your convenience.

I look forward to hearing from you and helping you complete your car purchase. I will be in the office all weekend long. You can email me or call me directly.


Susie Hutchinson
206-818-9984 Direct Line
253-833-4555 Main Line
800-833-2595 Toll Free

 

<div class='quotetop'>QUOTE(alg @ Aug 22 2007, 12:15 AM) [snapback]500139[/snapback]</div>

I sure didn't talk to anyone like Susie when I called Doxon. I'll try her as soon as business opens. Auburn is two hours away, but I was considering California. Thanks for the information.

Update: Susie said $22457 for a Package #2. That's the best price I've found--not by much. Although, she also said invoice was $22,207. To that she adds $200 for dealer and $50 for "documentation. Consumer Reports puts the invoice at $21597--which includes $660 transportation and $518 for Package #2. CR also suggests--I believe-- deducting the $441 in Dealer Holdback, but that would take a much stronger negotiator than I, I suspect.