First Gen 5 2023 Toyota Prius cars show up at the dealers!

I wouldn't call it this soon. It's only January and they might just be working through production kinks as part of their QC in the early stages. We don't have any here in Canada yet. I would expect production to ramp up during the year. We're talking about the largest automotive manufacturer here.

 

Which is the norm, and a trickle coming off the line will become hundreds then thousands quickly.

I was actually expecting all this early production to go to Japan.

 

The final out the door price is $41,801.00 for my XLE.

I put a deposit of $500 and signed all the documents in the financial office just like I bought the car already. A few dozens signatures on their desk big digital screen (looks pretty cool) and hard copies.

 

How much over MSRP did you pay?

 

I paid the deposit only, the remaining balance is $41,301.00 will be paid when the car is delivered at the dealership. For me, they will accept $5K by credit card and the rest by personal check (no cashier check needed).

Around $5K above $32,778.

 

I think these numbers are ludicrous; if Toyota is going to stick to 35,000 US allocation, they're playing directly into the dealership markup games, and they're also playing a risky game with the car even at MSRP not much below, say, a Tesla 3 Long Range AWD on five year cost of ownership given tax incentives. They could mitigate it if they'd increase production targets, and provide some actual configurability for customers. For example, could they give some clarity on spare wheel availability, a really important feature for many and simply not practical on a Tesla? Could they offer 17" wheels as an option on XLE and Limited trims in the way they offered 15's mounted on alloys on the outgoing model, for those that want some compliance in their ride and a little more tire selection? Will the Prime get the standard LE's more generous trunk space and the option of mounting a spare, or are they going to do another slab battery in the trunk?

 

With each successive generation, I get the sense Toyota is increasingly out of touch with with their potential customers.

 

Yikes !!!
Tapatalk doesn't show your location - but thinking (example) if this was a California buy? That would be .... with sales tax ... roughly $50K. For a Prius?!?! Suddenly, with ~50k miles on our current 5yr old rplugin, the waiting game for us just began.

Not so certain it's Toyota so much as it is the traditional dealership model. Even back in the 1970s when the first rotary engine sport car came out there were ridiculous markups.
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If you read my other posts it’s in Toyota Of Orange, Orange County, SoCal. And where did you see “rouhly $50,000??? You quoted my post including out the door price of $41,801.00.

 

Oh OK my bad - many don't count sales tax when they talk out the door.
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Well ... you can get a GREAT price on SOME Toyota products .... if uoy don't mind your 4x4 getting 19mpg in the city ... in nice weather - level Terrain ...



Seems pretty clear what Toyota would rather sell ya ....
heck - you might even be able to grind 'em down BELOW msrp
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toyota said they can increase production if necessary, but they don't want to get caught with their pants down. again.
as much as some of us priuschatters have potential interest, there's a whole world of drivers out there that don't.
and it remains to be seen if looks and hp are enough to make a substantial sales increase

 

they did, but it wasn't me.
how many dealers are there? just divide into 35,000 and then by 12

 

1200 dealers = 30 cars each / 12 = 2 1/2 / month

 

.

 

from what i've read, there are 2022's on the lot that nobody wants