Toyota releases Q1 2024 US sales figures

The huge production increase is all across the board.

I can't believe they only sold 5,586 Priuses and Prius Primes in 2023.

So, it will be ten times more in 2024—more than 50,000. That explains why I see some Gen 5s almost everyday now.

Hopefully, it will also be the end of the Gen 5 markups.

Interestingly, more Corolla hybrids are being sold than Gen 5 Priuses and Prius Primes combined.

Last but not least, the SUV and truck sales are almost double the car sales. That shows where the hearts of the Americans are.

The Corolla Hybrid LE (with the driver's-door smart key, alloy wheels, and BSM/RCTA package), Prius LE, and Prius SE cost $26k, $29k, and $34k, respectively. Their Consumer Reports road-test scores are 75, 76, and 78, respectively. So, the Corolla Hybrid LE is a lot more bang for the money.

 

This 139% increase from 2023 is pretty impressive given the supply constraints still going on. Toyota projected 35k or so for this year in North America, but they should blow past that easily with these numbers. Great news.

Ya, that actually is interesting, and hopefully signals growing acceptance of PHEVs.

I was looking just at allocation spreadsheets, and in the case of NX and RX, the PHEV component of hybrids is only 16% and 13% respectively. But they are a bit pricier than the Prius Prime, so it looks like the trend is that as price point is more acceptable, people will flock to PHEV more compared to HEVs.

You can see the general trend here.

Percent PHEV out of total hybrids and base MSRP

Prius Prime 30% - $33k base
NX450h+ 16% - $62k base
RX450h+ 13% - $71k base

Note that the base NX is around twice the price of the Prime, and is half the proportion of the Prime in the NX lineup. This might also be because of the price differential that Toyota applies between PHEV vs HEV, where higher cost lines have larger differentials.

 

The gen4 Prime was 25% to 50% of Prius sales. So this is a good sign Toyota has solved some supply issues there. Doesn't appear to have extended to the Rav4 Prime though.

 

Ah, OK, here are the full (December) 2023 numbers:

https://s3.amazonaws.com/toyota-cms-media/toyota-pdfs/TMNA-US-Dec-2023-chart-FINAL.pdf

And the March 2024 numbers:

https://s3.amazonaws.com/toyota-cms-media/toyota-pdfs/TMNA_US_March_2024_chart_FINAL.pdf

 

wow the bz4x is actually selling? I thought it was a terrible EV

Also the Mirai, very low but still someone is buying them

 

they'd sell a lot more primes if they actually send ANY to the midwest... none within 500 miles of chicago. Was at the dealer today getting the windshield replaced on our bZ and they said they couldn't get one even at $10,000 over invoice.

(windshield got hurt by a rock flying off a dump truck going the opposite direction)

 

It's not selling that much at all. I think it's maybe 1/20 the sales of the VW ID4 and 1/200 the sales of the Tesla Model Y. I'm not sure how many Toyota actually planned to sell, but they appear to be sitting on lots with aggressive incentives to sell.

 

Looking at previous years, even 55,000 Priuses seem to be about 15,000 cars short of the Prius demand. I expect the production to finally meet or exceed the demand in 2025—that's when we should start seeing dealer discounts and factory rebates again.

Prius and Prius Prime sales in the US:

2023: 38,052
2022: 36,919
2021: 59,010
2020: 43,525
2019: 69,718
2018: 87,590
2017: 108,662
2016: 136,632
2015: 184,794
2014: 207,372
2013: 234,228
2012: 236,659
2011: 136,463
2010: 140,928
2009: 139,682
2008: 158,884
2007: 181,221
2006: 106,971
2005: 107,897

 

The corolla is much simpler a vehicle and its not a hatchback so less storage space in the trunk. I think its a bit smaller on the interior too? But they are more affordable with less power.

I guess the prius is trying to be a bit sportier? Increasingly, with the hybrid options across the Toyota line, the prius is starting to lose its identity to some extent, but yeah bang for buck, if all you want is a commuter HEV that carries one or two people at a time - the corolla is a very good price point.

When we need a second car, to just tote around groceries and short in town trips - I think a late model used corolla hybrid is in our future. I love the plug in prius, but we can't justify two plug ins for the amount the second car would drive. And really the prius is good enough for our needs in terms of storage. Though saying this a corolla cross hybrid or a corolla hatch hybrid as a second car might be even better for us. Something I can put more gardening related stuff in the trunk of than the prius will carry.

 

This Corolla has the 2.0L hybrid for a reasonable price.

 

the corolla hatchback isn't available as a hybrid here, only the corolla cross. And it pushes prius pricing for a higher ride height and more storage, but slightly smaller interior space - though it does have a bit more headroom.

 

Current new car inventory at our nearby Toyota dealership, similar to a few months back. All I can think is they must be losing their minds.

 

it's amazing how many cars toyota has built this year, and yet can't satisfy demand of certain models.

if they are ever forced to seriously drop the price of bz4x, i would consider one.

 

So much for the 2024 sales exceeding 50,000, with the safety recall suspending the production indefinitely, possibly for several months.

 

Yep, too bad. But the sales number will at least be higher per month or maybe quarter.