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Toyota/Lexus hybrid unit sales history (USA)

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by mrv, Feb 1, 2006.

  1. mrv

    mrv Member

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    Sales of RX400H units by month

    Toyota Motor Sales (TMS), U.S.A., Inc. Retail Sales (includes fleet and Hawaii) of RX400H:

    mon yr sales cYTD
    Jan 06 1,477 1,477

    Reported 2005 year-end sales is 20,674 units. Perhaps pre-launch sales?
    mon yr sales cYTD
    Dec 05 2,172 20,661
    Nov 05 1,722 18,489
    Oct 05 1,904 16,767
    Sep 05 2,113 14,863
    Aug 05 2,607 12,750
    Jul 05 2,262 10,143
    Jun 05 2,605 7,881
    May 05 2,931 5,276
    Apr 05 2,345 2,345

    Lexus RX400H launch April 18, 2005.


    Sales of Highlander Hybrid units by month

    Toyota Motor Sales (TMS), U.S.A., Inc. Retail Sales (includes fleet and Hawaii) of Highlander Hybrid:

    mon yr sales cYTD
    Jan 06 2,263 2,263

    Reported 2005 year-end sales is 17,989 units. Perhaps pre-launch sales?
    mon yr sales cYTD
    Dec 05 2,198 17,954
    Nov 05 2,353 15,756
    Oct 05 2,330 13,403
    Sep 05 2,715 11,073
    Aug 05 2,925 8,358
    Jul 05 2,564 5,433
    Jun 05 2,869 2,869

    Highlander Hybrid launch on June 6, 2005.



    Sales of Prius units by month

    Toyota Motor Sales (TMS), U.S.A., Inc. Retail Sales (includes fleet and Hawaii) of Prius:

    mon yr sales cYTD
    Jan 06 7,654 7,654

    Total units of Prius sold in the US, from launch through Dec 05: 228,591
    mon yr sales cYTD
    Dec 05 9,027 107,897
    Nov 05 7,889 98,870
    Oct 05 9,939 90,981
    Sep 05 8,193 81,042
    Aug 05 9,850 72,849
    Jul 05 9,691 62,999
    Jun 05 9,622 53,308
    May 05 9,461 43,686
    Apr 05 11,345 34,225
    Mar 05 10,236 22,880
    Feb 05 7,078 12,644
    Jan 05 5,566 5,566

    Total units of Prius sold in the US, from launch through Dec 04: 120,694
    mon yr sales cYTD
    Dec 04 6,287 53,991
    Nov 04 5,866 47,704
    Oct 04 6,123 41,838
    Sep 04 4,309 35,715
    Aug 04 4,393 31,406
    Jul 04 5,230 27,013
    Jun 04 4,219 21,783
    May 04 3,962 17,564
    Apr 04 3,684 13,602
    Mar 04 3,778 9,918
    Feb 04 3,215 6,140
    Jan 04 2,925 2,925

    Total units of Prius sold in the US, from launch to Dec 03: 66,703
    Estimated number of 2004 Prius sold in the US (Oct 03 - Dec 03): 13,694
    Estimated number of Classic Prius sold in the US (launch through
    Sep 03): 53,009
    mon yr sales cYTD
    Dec 03 4,025 24,627
    Nov 03 5,584 20,602
    Oct 03 4,085 15,018
    Sep 03 112 10,933
    Aug 03 299 10,821
    Jul 03 657 10,522
    Jun 03 1,069 9,865
    May 03 1,233 8,796
    Apr 03 1,457 7,563
    Mar 03 2,532 6,106
    Feb 03 1,968 3,574
    Jan 03 1,606 1,606

    Total units of Prius sold in the US, from launch to Dec 02: 42,076
    mon yr sales cYTD
    Dec 02 1,790 20,119
    Nov 02 1,956 18,329
    Oct 02 1,775 16,373
    Sep 02 1,382 14,598
    Aug 02 1,756 13,216
    Jul 02 1,411 11,460
    Jun 02 1,369 10,049
    May 02 1,648 8,680
    Apr 02 1,834 7,032
    Mar 02 1,763 5,198
    Feb 02 1,481 3,435
    Jan 02 1,954 1,954

    Total units of Prius sold in the US, from launch to Dec 01: 21,957
    mon yr sales cYTD
    Dec 01 1,780 15,556
    Nov 01 1,580 13,776
    Oct 01 1,580 12,196
    Sep 01 862 10,616
    Aug 01 1,311 9,754
    Jul 01 1,037 8,443
    Jun 01 1,534 7,406
    May 01 1,126 5,872
    Apr 01 872 4,746
    Mar 01 1,378 3,784
    Feb 01 1,198 2,496
    Jan 01 1,298 1,298

    Total units of Prius sold in the US, from launch to Dec 00: 6,401
    mon yr sales cYTD
    Dec 00 1,134 5,562
    Nov 00 989 4,428
    Oct 00 829 3,439
    Sep 00 981 2,610
    Aug 00 788 1,629
    Jul 00 841 841
    Launch to July 01, 2000: 839


    Toyota worldwide hybrid sales over 500,000. (Nov. 2005)
    http://www.toyota.co.jp/en/news/05/1125_2.html

    Estimated number of Classic Prius sales surpassed by the 2004/2005 Prius in Oct. 2004: (approx. 52,170 Classic launch through Sept. 2003, approx.
    55,532 HSD Prius Oct. 2003 through Oct. 2004.)

    Prius worldwide sales over 367,000. Japan sales is about 44% of that, and North American sales much of the remainder. (Sept. 2005):
    http://www.forbes.com/2005/09/13/toyota-pr...facescan07.html


    Prius worldwide sales over 1/4 million mark (end of Nov. 2004):
    http://www.carpages.co.uk/toyota/toyota_pr...&echo=164752252
    http://autos.groups.yahoo.com/group/toyota...s/message/78988

    Toyota hybrid worldwide sales at 318,500 units, as of December 2004:
    http://www.toyota.co.jp/en/pdf/toyota_worl.../toyota-pdf.pdf

    Toyota hybrid worldwide sales went over the 280,000 unit mark,
    Prius worldwide sales over 244,000 units, in Sept. 2004:
    http://www.japantoday.com/e/?content=news&cat=4&id=317517

    Prius US sales went over the 100,000 unit mark in Sept. 2004:
    http://pressroom.toyota.com/photo_library/...tml?id=20040930

    Prius worldwide sales went over 200,000 units in Mar. 2004:
    http://autos.groups.yahoo.com/group/toyota...s/message/72144

    Prius worldwide sales went over 100,000 units in March 2002:
    http://pressroom.toyota.com/photo_library/...tml?id=20020925
    http://www.toyota.co.jp/en/special/toyotasells/index.html

    worldwide hybrid sales (just Toyota?) went over 100,000 units in April 2002:
    http://pressroom.toyota.com/photo_library/...tml?id=20020422
    http://www.toyota.co.jp/en/pdf/toyota_worl.../toyota-pdf.pdf

    (January 2006)
    http://pressroom.toyota.com/Releases/View?...YT2006020154538
    (December 2005)
    http://pressroom.toyota.com/Releases/View?...YT2006010484765
    (November 2005)
    http://pressroom.toyota.com/Releases/View?...YT2005120168110
    (October 2005)
    http://pressroom.toyota.com/Releases/View?...YT2005110154667
    (September 2005)
    http://pressroom.toyota.com/photo_library/...tml?id=20051003
    (August 2005)
    http://pressroom.toyota.com/photo_library/...ml?id=20050901b
    (July 2005)
    http://pressroom.toyota.com/photo_library/...ml?id=20050802b
    (June 2005)
    http://pressroom.toyota.com/photo_library/...tml?id=20050701
    (May 2005)
    http://pressroom.toyota.com/photo_library/...tml?id=20050601
    (April 2005)
    http://pressroom.toyota.com/photo_library/...tml?id=20050503
    (March 2005)
    http://pressroom.toyota.com/photo_library/...ml?id=20050401a
    (February 2005)
    http://pressroom.toyota.com/photo_library/...tml?id=20050301
    (January 2005)
    http://pressroom.toyota.com/photo_library/...ml?id=20050201e
    (December 2004)
    http://pressroom.toyota.com/photo_library/...ml?id=20050104b
    (November 2004)
    http://pressroom.toyota.com/photo_library/...tml?id=20041201
    (October 2004)
    http://pressroom.toyota.com/photo_library/...ml?id=20041103b
    (September 2004)
    http://pressroom.toyota.com/photo_library/...tml?id=20041001
    (August 2004)
    http://pressroom.toyota.com/photo_library/...ml?id=20040901a
    (July 2004)
    http://pressroom.toyota.com/photo_library/...ml?id=20040803c
    (June 2004)
    http://pressroom.toyota.com/photo_library/...tml?id=20040701
    (May 2004)
    http://pressroom.toyota.com/photo_library/...tml?id=20040602
    (April 2004)
    http://pressroom.toyota.com/photo_library/...tml?id=20040503
    (March 2004)
    http://pressroom.toyota.com/photo_library/...tml?id=20040401
    (February 2004)
    http://pressroom.toyota.com/photo_library/...ml?id=20040302c
    (January 2004)
    http://pressroom.toyota.com/photo_library/...tml?id=20040203
    (December 2003)
    http://pressroom.toyota.com/photo_library/...ml?id=20040105a
    (November 2003)
    http://pressroom.toyota.com/photo_library/...tml?id=20031202
    (October 2003)
    http://pressroom.toyota.com/photo_library/...ml?id=20031103d
    (September 2003)
    http://pressroom.toyota.com/photo_library/...tml?id=20031001
    (August 2003)
    http://pressroom.toyota.com/photo_library/...l?id=200309003c
    (July 2003)
    http://pressroom.toyota.com/photo_library/...tml?id=20030801
    (June 2003)
    http://pressroom.toyota.com/photo_library/...tml?id=20030701
    (May 2003) http://autos.groups.yahoo.com/group/toyota...s/message/58008
    (April 2003)
    http://pressroom.toyota.com/photo_library/...tml?id=20030501

    (previous)
    http://autos.groups.yahoo.com/group/toyota...s/message/53448

    (and lots of searching through the Toyota Pressroom...)
     
  2. GeoffM

    GeoffM Junior Member

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    Interesting to look at the Hylander and RX numbers. Not exactly setting the world on fire with either of those vehicles, and the trend lines don't look good.

    As an owner of both a Prius and Hybrid Hylander it makes sense. The HH simply isn't a Prius in terms of fuel economy, features, value, or "wow factor". Don't get me wrong, I like the vehicle, but when people ask me about my hybrids I'm much more inclined to talk about the Prius than I am the Hylander.

    For those of you who don't have both vehicles to compare - who only own a Prius - well, all I can say is the Prius really is a special kind of car. And its heritage - built day one from the ground up as a hybrid is what makes it that way. It's not just the HSD (the Hylander has that too), it's the whole package that Toyota put together that makes it what it is - a great car and a great value. I never fully appreciated that until I got the Hylander.

    OK, somebody hand me a hanky. I'm having a "moment" here.

    Geoff
     
  3. SomervillePrius

    SomervillePrius New Member

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    Thanks for the insights GeoffM. I got the same feeling from reading up on the cars and looking at them at the showroom. I'm glas I went for the Prius but I really hope Toyota understands these sells numbers and gives us a true FE lexus! A lot of people who start to think about hybrids seem to first look at the HIHy but the decides to go all the way to a true FE car. If there was a Lexus verision of the Prius I would have bought it.

    It's cool to see how much market they have proven to exists with still limited marketing
     
  4. sawbert

    sawbert Junior Member

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    I also own both but I got the HH in June and then realized I had to have a P. I knew I wanted an HH when I first heard of Toy's plans in 04 - the early P's didn't capture my eye. The H was quite enjoyable as my first hybrid and but then the '05 P is just so much fun to operate that I look forward to pulling into a gas station. The P is the only thing that could keep me away from the HH. Now I need something to pry me out of the P! Toyotas are addictive for me. :eek: It is a shame the HH doesn't have a smartkey like the P - that feature is just so convenient.
    IMO, the HH will garner attention the same way my '84 4runner did - as the years go by, there will be more of them on the road than the Pathfinder or other comparable vehicles of that day. One downside was that the 4R was a popularly stolen vehicle in the desert SW. I can't see the HH as atheft target except for parts.
     
  5. malorn

    malorn Senior Member

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    Much of the target market is aware of how the vehicles were reviewed in the Times. The Highlander and LX hybrid are quickly turning into sales disasters, it will be interesting if Toyota does any production reductions behind the scenes.
     
  6. LaughingMan

    LaughingMan Active Member

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    i think that's kind of presumptuous, and i think you're being highly highly negative about those two vehicles.

    Because those two hybrids are based on an existing vehicle, it is not appropriate to compare the growth of the RX400h and the Highlander Hybrid to the Prius. The Prius is a completely new vehicle in a completely new segment. It fundamentally is more attractive because Toyota doesn't offer a "conventional" version of it. It's something "new" so there is plenty of room to grow.

    The Highlander Hybrid and the RX400h are based on the existing Highlander and RX designs, so automatically, it's targetting an already established target customer. It's highly unlikely that you would look at the RX400h or Highlander Hybrid if you were not already looking at getting a conventional RX330 or Highlander. You simply won't see the amount of growth in sales of those two vehicles as the Prius...

    Toyota has clearly positioned these two vehicles as super-premium vehicles that offer more luxury and more features (plus a significantly higher price tag) than the conventional Highlander or RX. So naturally, you won't get a majority of the sales in the hybrid versions because most people will just settle for less features, less power, and better price.

    But lets keep this in perspective. Here are the total sales (combined) of all RXs and Highlanders, hybrid or not for Jan:
    Highlander total = 8748
    RX total = 6189

    Now we have the number of hybrids of each flavor.
    HH = 2,263
    RXh = 1,477

    And the split?
    Highlander Hybrid ratio = 25.8%
    RXh ratio = 23.9%

    Combined hybrid/non-hybrid = 25.0%

    So roughly 1 out of every 4 highlanders/RXs sold in the US are hybrids. NOT BAD for a higher priced trim! You can't expect everyone who buys a highlander or an RX to buy a much higher priced version.

    Not explosive growth like the Prius... Toyota never positioned these cars as explosive growth though. Eventually, if they make more affordable versions of these cars (say... lose the V6) they might get a higher percentage of hybrids/conventionals sold... if they made a 4cyl highlander that was cheap enough, i would not be surprised to see 50%... but as for right now, these vehicles are not failures.
     
  7. LaughingMan

    LaughingMan Active Member

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    I would say the trend lines don't look spectacular, but they certainly don't look BAD. Toyota is easily selling 1 hybrid out of every 4 Highlanders or RXs sold, as I mentioned before... this is not degrading, and is stable.

    Toyota will need to do more to these vehicles to see more growth, like I said before, and I agree with you that the Prius is probably a more exciting car fundamentally... but this is not BAD news at all.

    Imagine if 1 out of 4 of ALL of the vehicles sold by Toyota were hybrids... that would be a PHENOMENAL milestone... the RX and the Highlander show that it's possible.
     
  8. vega

    vega New Member

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    IMHO, one more important difference is that for Hylander or a RX, a hybrid vs non-hybrid decision is truly just that.. a hybrid vs non-hybrid.

    There you can pretty much get the exact same vehicle without the hybrid drivetrain and without a a hybrid premium.
    So it is really easy to quantify exactly how much the hybrid premium is and what is the break-even period as such.
    So even if decide not a buy a hybrid RX330, you can still get the same features as a hybrid RX400h without the hybrid stuff of course.

    With Prius, the decision tree is a lot more complicated, subjective and fuzzy.
    Most of the people ( including me) buy a Prius not only because it's a hybrid, but also for a host of other reasons.
    Personally, I wanted the cheapest overall car that will carry 4 adults, a child seat and a 100lb dog for short trips. I am not too big on getting a hotrod or towing a lot of stuff , but my car needs to have a lot of creature comforts without being luxury car priced. Prius, on account of it's liftback design, is a cheaper substitute for a small SUV and is quite unrivalled in it's category. It fitted the bill perfectly for me and it's being hybrid was just one factor why I chose it.

    Adding my 2 cents about why Prius significantly outsells other hybrid models by Toyota and why, in my opinion, that is not a reflection on viability of Toyota's hybrid forays!
     
  9. vega

    vega New Member

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    IMHO, one more important difference is that for Hylander or a RX, a hybrid vs non-hybrid decision is truly just that.. a hybrid vs non-hybrid.

    There you can pretty much get the exact same vehicle without the hybrid drivetrain and without a a hybrid premium.
    So it is really easy to quantify exactly how much the hybrid premium is and what is the break-even period as such.
    So even if decide not a buy a hybrid RX330, you can still get the same features as a hybrid RX400h without the hybrid stuff of course.

    With Prius, the decision tree is a lot more complicated, subjective and fuzzy.
    Most of the people ( including me) buy a Prius not only because it's a hybrid, but also for a host of other reasons.
    Personally, I wanted the cheapest overall car that will carry 4 adults, a child seat and a 100lb dog for short trips. I am not too big on getting a hotrod or towing a lot of stuff , but my car needs to have a lot of creature comforts without being luxury car priced. Prius, on account of it's liftback design, is a cheaper substitute for a small SUV and is quite unrivalled in it's category. It fitted the bill perfectly for me and it's being hybrid was just one factor why I chose it.

    Adding my 2 cents about why Prius significantly outsells other hybrid models by Toyota and why, in my opinion, that is not a reflection on viability of Toyota's hybrid forays!
     
  10. Tempus

    Tempus Senior Member

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    I agree raw numbers aren't the way to go.

    To sort of rephrase what LM pointed out.

    Yes, the Prius has some things going for it that the SUVs don't, particularly the highest FE and the status (cachet).

    But, if you look at the numbers comparing apples to apples it looks a little different.

    It's a little difficult because there isn't a 'gas only' Prius.

    Just taking Jan

    Prius 7,654
    Camry 27,440
    Corolla 24,887

    So, the Prius sells about 28% as well as a Camry and about 32% as well as a Corolla.

    HiHy 2,263
    GasHy 6485

    34% Hybrid

    400h 1,477
    330 4712

    32% Hybrid

    From this you could say that the SUVs are doing BETTER against their gas only counterparts than the Prius. I'd see that as significant especially since the SUV Hybrids are towing and off-road impaired compared to their gas bretheren.

    But, the new RAV4 sold 9,382 - more than either the Highlander or RX Totals.

    I'd say the jury's still out on hybrid SUVs, but from these numbers I don't think it's time to call them a failure yet.
     
  11. EricGo

    EricGo New Member

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    Toyota attached a bevy of features to each SUV HSD trim, pricing it some 5 - 8K above the base version. I'm not surprised they got away with it in the RX, but am with the highlander. I expect to see HSD 'migrate' down in the trim lines.

    When a base Rav4 + HSD is offered at $2K over base Rav4, then we will be able to draw some conclusions about the so-called suv-hybrid market. I predict it will be a phenomenal success.
     
  12. slortz

    slortz New Member

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    It really is apparent to me how great the hybrid technology is when the most popular criticism of it is to point out how it will take 5, 6, 7, or 100 years for it to pay for itself. To me that is really grabbing at straws to knock it...especially in the case of the 400h and Highlander Hybrid in which these versions give you BOTH better performance and fuel efficiency over the non-hybrid versions.

    Yes, it is understood you are going to pay more for any option above the baseline but why now with hybrids is it singled out as a poor investment.

    Does anybody criticize the guy who buys the V8 version of his Explorer over the V6 for making a poor investment decision, or the guy who puts on a supercharger, or turbo? Those are options that cost more money to give you more horsepower and LESS fuel efficiency.
    Somehow the hybrid option that gives you more horsepower AND BETTER fuel efficiency (and less emissions :) ) has to be held up to some "return on investment" analysis. :rolleyes:

    "If you can't compete with it, try to knock it down, no matter how tiny and hypocritical your arguments might be," that seems to be where these anti-hybrid people are coming from.
     
  13. VaPrius

    VaPrius New Member

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    I disagree, 25% of sales in THE FIRST SIX months of the vehicle's availablility is outstanding. Also, what every every forgets is that Toyota can't make them fast enough. So, the 25% should be higher.

    Another thing, do we know if sales for the gas-only models has decreased? It would be interesting to note whether there has been a decrease. If there has then it would seem to indicate the hybrid buyers like the vehicle styling and are simply opting for the hybrid drive train. If the gas-only sales have not dimished much, or at all, then it suggests that the hybrid buyers may not have bought the vehicles if they were not hybrid.