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Toyota Auris Hybrid due in Europe July 2010

Discussion in 'International Owners' started by GrumpyCabbie, Apr 11, 2010.

  1. GrumpyCabbie

    GrumpyCabbie Senior Member

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    The European Toyota Auris Hybrid is now due for a UK release July 1st, 2010.


    New Toyota Auris - with Hybrid Synergy Drive


    Should be interesting to see how it competes with the Prius - will the Auris takes sales from the Prius?

    I wonder which other models Toyota Europe will now hybridise?
     
    #1 GrumpyCabbie, Apr 11, 2010
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  2. robbyr2

    robbyr2 New Member

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    Thanks for sharing... Toyota is committed to hybrids with good reason! If cheaper it probably will take away Prius sales. I would guess that the combined sales will still be higher than the Prius alone.
     
    #2 robbyr2, Apr 11, 2010
  3. hampdenwireless

    hampdenwireless Active Member

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    One thing interesting from the site:

    "**74.3 mpg (15" wheels) & 70.6 mpg (17" wheels), combined driving"

    A huge hit for the bigger wheels. I have always liked the looks of bigger but when I found out the weight I stopped my purchase and went with standard size wheels. Glad I did!
     
    #3 hampdenwireless, Apr 11, 2010
  4. GrumpyCabbie

    GrumpyCabbie Senior Member

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    I did notice that the price was completely absent from the website. It will be interesting to see how it will compare with the Prius.
     
    #4 GrumpyCabbie, Apr 11, 2010
  5. pakitt

    pakitt Senior Member

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    In Germany it will be released Sept. 18th. Starting price (including VAT, excluding transportation and registration costs - add another 500€) will be 22950€.
    More here Toyota Auris Hybrid
    The current basic price for the Prius is 25450€ (http://www.toyota.de/cars/new_cars/prius/pricelist.aspx)
    The basic price for a 5 door Auris (on the very basic trim) is 17400€ (http://www.toyota.de/cars/new_cars/auris/pricelist.aspx)
    Some internal competition, I would say.
    With these prices, and being smaller and more sporty, the Auris Hybrid, might well be a hit in Europe.
    Fuel consumption and CO2 emissions are the same as those of the Prius, if I am not wrong based on what I see on the UK site from GrumpyCabbie
     
    #5 pakitt, Apr 11, 2010
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  6. bredekamp

    bredekamp Member

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    Very nice interior! Probably more within my price range than the 2010 Prius. This will kill the Insight.
     
    #6 bredekamp, Apr 11, 2010
  7. hschuck

    hschuck Member

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    For reference, the Prius is rated at 72.3 mpg when considering imperial gallons and the UK test methods. [From the link in the original post.]
     
    #7 hschuck, Apr 11, 2010
  8. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    From day one most of us have heard that we "could have bought a smaller fuel efficient car for less money" and that we'll "never repay the hybrid premium." Usually, the Corolla or Yaris is suggested as options.
    With a smaller and less expensive hybrid option, the wind is sucked out of both sails. Also, I could imagine that most recent college grads that are looking for a new car might want the fuel efficiency and environmental focus of the Prius but can't afford the price.
    So while I think this might take a few sales from Prius, I don't see it as a big cannibalization but more likely to reach the lower price tag crowd.
     
    #8 TonyPSchaefer, Apr 11, 2010
  9. Tideland Prius

    Tideland Prius Moderator of the North
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    There's something wrong with this picture

    [​IMG]


    How come the CC stalk is on the left and the pedal placements look funny... I see 3 pedals and a footrest except the footrest is on the right side. It almost seems like this image is mirrored.

    Edit: It is mirrored. Look at the layout of the shifter. It's a LHD config plus the "P" is backwards. The climate control text is also backwards.

    [​IMG]
     
    #9 Tideland Prius, Apr 11, 2010
  10. snead_c

    snead_c Jam Ma's Car

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    I enjoyed viewing your link. Beautiful scenery and I'd bet the Auris would fit most of those streets. :rockon:
     
    #10 snead_c, Apr 11, 2010
  11. GrumpyCabbie

    GrumpyCabbie Senior Member

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    Update on the Toyota Auris Hybrid for the UK and Europe.

    Drive of the week: Toyota Auris Hybrid Synergy Drive review | New Car Reviews - Times Online

    Not much new stuff in this link other than the price. Unfortunately it is priced at £18,950 ($27,300) only £550 ($700) less than the basic UK Prius at £19,500 ($28,000). These prices include VAT sales tax at 17.5%.

    Now I know Toyota Europe don't want the Auris to take too many sales from the Prius, but equally why on earth would you want a smaller, less practical and possibly not as good looking car for a saving of only £500? If you can afford £20k for a car you arn't going to be moved to a lesser model for £500 are you? It might be worth looking at if £1,500 ($2,100) cheaper, but really can't see it selling well at these prices.

    Bit disappointed really as the more hybrids we get here the better.
     
    #11 GrumpyCabbie, May 17, 2010
  12. johalareewi

    johalareewi Member

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    Presumably, since the Hybrid Auris is going to be the top of the range, it will be a Tspirit spec? So maybe it should be compared with the Tspirit Prius which would set you back at least £22,610 so a big difference in price.
     
    #12 johalareewi, May 17, 2010
  13. Flaninacupboard

    Flaninacupboard Senior Member

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    I wouldn't consider it, it's too small for me. the Prius is just right because it has allowed us to go down to one car.

    I can't see it being a massive seller to the public, the price is too high, but it may do in the fleet market.

    When i bought my Prius the sales guy told me that by 2012 every model sold by totyota would be available as a hybrid! i imagine the IQ would get some pretty good numbers...
     
    #13 Flaninacupboard, May 17, 2010
  14. GrumpyCabbie

    GrumpyCabbie Senior Member

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    Every model by 2012? It would be nice but I really can't see it. An Avensis hybrid would be interesting, but then so would the Camry Hybrid that they have in Australia in RHD.

    Not sure the Yaris or the IQ are possible as hybrids, but then again they would be interesting. I'm sure I've heard somewhere that the IQ is destined to become a pure EV and not a hybrid - again this would be interesting.

    It's still rather difficult to get any information.
     
    #14 GrumpyCabbie, May 17, 2010
  15. Mike Dimmick

    Mike Dimmick Active Member

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    #15 Mike Dimmick, May 17, 2010
  16. Tideland Prius

    Tideland Prius Moderator of the North
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    probably leather, heated seats and moonroof.
     
    #16 Tideland Prius, May 17, 2010
  17. johalareewi

    johalareewi Member

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    So not Tspirit spec then with all that stuff as extras. That's going to be a hard sell unless they up the price of the Prius (again). Although the fact that it doesn't look like a hybrid might be a plus point to some people.
     
    #17 johalareewi, May 18, 2010
  18. Mike Dimmick

    Mike Dimmick Active Member

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    My guess from that price list appears to be a little wrong. Press Release.

    T4 and T Spirit grades. The T4 is available with 15" wheels at £18,950. Presumably the optional 17" wheels cost £250. The 'luxury pack' must be the T Spirit grade.

    The T4 has:

    Climate control air conditioning
    Six-speaker audio with CD, radio, MP3 file player
    USB and Aux-in connection
    Front and rear electric windows
    Electric, heated door mirrors
    Front fog lights
    LED running lights
    Colour-matched door handles and mirrors
    Push-button start
    Seven airbags, including driver’s knee airbag
    Vehicle Stability Control (VSC) and Traction Control (TRC)
    Hill-start Assist Control (HAC)

    Much of what you'd expect from any Prius really. I'd actually call that a T3. (No Prius has daytime running lights but I think it's now mandatory on new European cars.) No smart key compared to the Prius.

    The T Spirit, for £20,700, adds:
    • Leather and Alcantara upholstery
    • Cruise control
    • Bluetooth
    • Dusk-sensing headlamps
    • Rain-sensing windscreen wipers
    • Smart Entry and Start
    • Auto-dimming electrochromatic rear view mirror
    • Rear view camera display in rear view mirror
    Leather is an option on the Prius T4 and T Spirit, not included (£1,425). The electrochromic rear-view mirror and dusk-sensing headlamps are also options (£915, with LED headlamps). Prius T4 has an 8-speaker dual-amplifier stereo.

    Compared to the Prius T4 (£21,160) the Auris T Spirit looks reasonably good value. The Auris T4 is shockingly bad value, having less equipment than Prius T3 and only £555 cheaper (current prices).

    As an additional data point, my local dealer is offering an ex-demonstrator Prius T3 with 1,500 miles at £18,900. No contest there!
     
    #18 Mike Dimmick, May 18, 2010
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