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Recent EV marketing survey groups

Discussion in 'EV (Electric Vehicle) Discussion' started by bwilson4web, Mar 11, 2020.

?

Self-select which type of EV owner you might be:

Poll closed Jun 11, 2020.

  1. Torchbearer - Climate change major problem; can buy an EV; younger; high education, income; liberal

    2 vote(s)
    66.7%

  2. Young Enthusiast - EV apex performance, styling, tech; life achievement and reward; diverse; sports

    1 vote(s)
    33.3%

  3. Steward - Extreme environment; EVs are future; intimidated by cars; well educated; life is curiosity

    0 vote(s)
    0.0%

  4. Survivor - Getting through life; cares environment; EVs "interesting", expensive; older; low income

    0 vote(s)
    0.0%

  5. Skeptic - no altruism or environment; low education; average age; tech laggard

    0 vote(s)
    0.0%

  6. Old Guard - no climate change; EV is stupid; least diverse; no kids; full-size pickup intender

    0 vote(s)
    0.0%
  1. bwilson4web

    bwilson4web BMW i3 and Model 3

    Joined:
    Nov 25, 2005
    27,666
    15,664
    0
    Location:
    Huntsville AL
    Vehicle:
    2018 Tesla Model 3
    Model:
    Prime Plus
    A fun survey, the root comes from a marketing company, Escalent.co, survey, EVForward of potential, first time EV owners. Pick the one that most closely matches your profile. Here is the source:
    [​IMG]

    Bob Wilson
     
    #1 bwilson4web, Mar 11, 2020
    Last edited: Mar 11, 2020
  2. Rmay635703

    Rmay635703 Senior Member

    Joined:
    Oct 16, 2016
    2,609
    1,624
    0
    Location:
    Somewhere in Wisconsin
    Vehicle:
    2013 Chevy Volt
    Model:
    N/A
    Hmm none of the above.

    im an early adopter who’s first car purchase was an antique BEV

    It was cheap to own, unique and obviously I’ve always had a cautiously realistic environmental streak, not a wide eyed true believer when it comes to doing things under the impression someone else will do the right thing.
    (Aka I rarely recycle assuming curbside pick up works, I actually take the crap to places that reuse or actually melt it down so I know it’s not in the landfill, when I was a kid that was the only way to recycle and it appears sadly that is still how it works much of the time)
     
    #2 Rmay635703, Mar 12, 2020
  3. davidtm

    davidtm Member

    Joined:
    Oct 28, 2007
    180
    54
    0
    Location:
    TJ'ville
    Vehicle:
    Other Non-Hybrid
    Model:
    N/A
    Yeah, none of those fits me. I'm closest to Steward, but not really intimidated by cars.
     
    #3 davidtm, Mar 19, 2020
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