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Prius Research for Graduate Student

Discussion in 'Gen 2 Prius Main Forum' started by PriusGrad, Apr 22, 2011.

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  1. PriusGrad

    PriusGrad New Member

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    Greeting Prius Owners and Chatters,

    I am a current graduate student at University of Texas McCombs School of Business who is working with students from my program as well as several from the LBJ School of Public Affairs. We have been working on a semester long project involving the Prius and have put together a brief research questionnaire. My entire team would greatly appreciate your input.

    Without providing too much leading information, we are seeking to find out more about the perception of the Prius brand from a wide selection of the population. These groups include both target and non-target consumers. Two particular areas of focus has been on (i) those interested in owning a hybrid vehicle, but who have not purchased yet and (ii) those who already own a hybrid vehicle.

    Again, thank you in advance for filling out our research questionnaire and I would be happy to answer any questions that you may have about our research thus far. As an aside, the most surprising revelation for our team has been how misinformed many people are about the Prius. It's staggering!

    QUESTIONNAIRE -> PRIUS SURVEY

    Sincerely,
    Team Prius at McCombs
     
    #1 PriusGrad, Apr 22, 2011
  2. mikewithaprius

    mikewithaprius New Member

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    "What are the 3 most important attributes of a car? Please rank the top 3 from the list below."

    To make sure I don't screw up your survey, could you please clarify this? I see there are twelve bubbles for twelve subjects, but you only want three used (in which case you would only need three columns of bubbles). Or should all be ranked?
     
    #2 mikewithaprius, Apr 22, 2011
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  3. PriusGrad

    PriusGrad New Member

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    No worries - the top 3 is our real target information. Unfortunately our software is somewhat limited and forced us to show a bubble for every option.

    Thanks for filling it out!
     
    #3 PriusGrad, Apr 22, 2011
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  4. mikewithaprius

    mikewithaprius New Member

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    All done!
     
    #4 mikewithaprius, Apr 22, 2011
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  5. Tideland Prius

    Tideland Prius Moderator of the North
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    #5 Tideland Prius, Apr 22, 2011
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