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Prime Premium

Discussion in 'Prime Main Forum (2017-2022)' started by Tideland Prius, Mar 31, 2016.

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What are you willing to pay over the Prius Liftback?

  1. $0

    6 vote(s)
    18.2%

  2. $1-$999

    1 vote(s)
    3.0%

  3. $1,000-$1,999

    7 vote(s)
    21.2%

  4. $2,000-$2,999

    9 vote(s)
    27.3%

  5. $3,000-$3,999

    9 vote(s)
    27.3%

  6. $4,000+

    6 vote(s)
    18.2%
Multiple votes are allowed.
  1. Tideland Prius

    Tideland Prius Moderator of the North
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    Because it's a reoccurring theme with hybrid cars, let's play a game. Given what you saw/heard from the NYIAS 2016 reveal, what is your tolerance to the price differential taking into account the different features? In other words, what are you willing to pay for Prime given what you've seen.

    Edit: This may include whatever federal and regional tax incentives. I'm simply polling as to what cost would make you upgrade to a Prime over a regular Liftback. This is independent of MSRP. That's the question in the next paragraph below.

    In the comments, you may post what you think the MSRP will probably be. (and if it's popular enough, I'll create a separate poll.)

    Recap:

    • 8.8kWh battery with 22 miles estimated all electric range
    • 120+ MPGe (2nd to the BMW i3, which is the highest rated in efficiency)
    • 4-seater layout
    • 3.3kW onboard charger
    • 2.1-2.5 hours to charge at 240V. 5.5 hours at 110V
    • Raised cargo floor
    • Standard 7" MFD. Optional 11.6" HD MFD
    • Probably cloth as standard like the old PiP
    • Standard heated front seats (optional heated steering wheel)
    • Full set of LED exterior lights (except reverse/backup light)
    • I think only the moonroof is missing from the equivalent Four ATP/PCP.

    The current Liftback prices are as follows:

    Two: $24,200
    Two Eco: $24,700
    Three: $26,250
    Three Touring: $28,100
    Four: $28,650
    Four Touring: $30,000

    It'll probably start at the higher trim, maybe similarly equipped as a Three?

    You are allowed to choose multiple ranges.
     
    #1 Tideland Prius, Mar 31, 2016
    Last edited: Mar 31, 2016
  2. Sergiospl

    Sergiospl Senior Member

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    The i3 bev is 124 combined mpge, while the i3 rex is 117; Compare Side-by-Side

    What are you willing to pay? c'mon guys, show your hand! :D
     
    #2 Sergiospl, Mar 31, 2016
    Last edited: Mar 31, 2016
    Tideland Prius likes this.
  3. amped

    amped Senior Member

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    So many variables to consider from intended use to combined Fed/State tax credits.

    With that in mind and assuming my state renews the $1,500 tax credit, I voted for $1,500 above a Four Touring. Fuel economy aside, I'd pay that to get the adaptive headlights since for almost half of every year I drive on unlit mountain roads in rain and fog. The expected extra grunt from the updated drivetrain should also help when climbing 10%+ grades.

    Considering Toyota's deployment of TNGA here that could help in their decision to moderate any price increase, segment competition, ¥/$, fuel prices and current inventory levels, I hope to be pleasantly surprised but may have to hold out for awhile after the early adopter buying surge fades.
     
    #3 amped, Mar 31, 2016
    Last edited: Mar 31, 2016
  4. drash

    drash Senior Member

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    Yeah I'd go for the $1,500 above the Four Touring, since if I do get one, I'll be going for the heated steering wheel and adaptive lighting. I'll look at first though and may even hold out for a test ride. Hopefully it doesn't come with just gray seats, again. The larger HD MFD, meh. Too much unknown at this time, but when I saw the heated steering wheel as an option, I'll be all over that.


    iPhone ?
     
    #4 drash, Mar 31, 2016
  5. bisco

    bisco cookie crumbler

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    i checked 3-4,000. assuming after tax breaks.
     
    #5 bisco, Mar 31, 2016
  6. drysider

    drysider Active Member

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    This is a bit disingenuous considering there is a $4500 tax credit involved, not including any state credits. How much is an HOV sticker worth? Lets get real, it is going to be a lot more than $1500 above the Gen4 IV. KBB has the 2016 Gen 4 4 Touring at $30,835 msrp. It has the advanced 2015 PIP at $35,740 msrp. I expect the Prime to cost more than the advanced PIP.
     
    #6 drysider, Mar 31, 2016
  7. bisco

    bisco cookie crumbler

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    the base prime?
     
    #7 bisco, Mar 31, 2016
  8. mmmodem

    mmmodem Senior Taste Tester

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    If there is a 5th seat, I'd be willing to pay the same as I paid on my 2012. $500 over a regular PiP after rebates.

    I think they will price Prime with a $4k premium as they did with the PiP. $30k for base and $34k for the advanced. This number will be meaningless as Toyota will discount the car to the same cost as a Volt.
     
    #8 mmmodem, Mar 31, 2016
  9. fotomoto

    fotomoto Senior Member

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    Would that be the sub-prime? <rimshot>
     
    #9 fotomoto, Mar 31, 2016
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  10. bisco

    bisco cookie crumbler

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    i knew prime was a bad idea.
     
    #10 bisco, Mar 31, 2016
  11. Sergiospl

    Sergiospl Senior Member

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    Not to worry, subPrime lending will be available!:)
     
    #11 Sergiospl, Mar 31, 2016
  12. IMkenNY

    IMkenNY Im just being nosy

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    Seating for four means there will no longer be room for my mothernlaw.......where is the "priceless" vote option?
     
    #12 IMkenNY, Mar 31, 2016
    Potorap, retired4999 and bisco like this.
  13. Trollbait

    Trollbait It's a D&D thing

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    The Ford Energi's are currently in the 3 to 4 thousand range in price of the near equipped hybrid. I don't know if that has dropped any since introduction.
    So I voted $2000 to $3999 for the Prime.
     
    #13 Trollbait, Mar 31, 2016
  14. wjtracy

    wjtracy Senior Member

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    Hey we just drove thru the gorge last week. Nice. I was not aware OR had $1500 off. Should I show that on my list?
     
    #14 wjtracy, Mar 31, 2016
  15. Tideland Prius

    Tideland Prius Moderator of the North
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    To both:

    Well I did word the question such that I wasn't asking for an MSRP in the poll. I was asking for what you pay (net cost) up and over a similarly equipped Prius Liftback. That may or may not include incentives or tax rebates/credits.

    i.e. what is your value of the Prime over the Liftback to you.
     
    #15 Tideland Prius, Mar 31, 2016
  16. Sergiospl

    Sergiospl Senior Member

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    If you insist, I would say that Prime 3 is going to start where Prius 4+atp+pcp is right now!
     
    #16 Sergiospl, Mar 31, 2016
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  17. Tideland Prius

    Tideland Prius Moderator of the North
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    So a Four w/ ATP & PCP is US$32,290. A base Model 3 is US$35,000. Ooh, that puts a tight squeeze on the top model Prime. Toyota has to decide whether it's worth it to under cut that $35,000 number or whether they're ok straying just a bit over that $35,000. While a loaded Prime will have more equipment than a Model 3, it'll go up against the same types of discussion that the PiP1 had. Namely, PiP Advanced vs. base Volt. Most (non-car) people just said "Volt" because they don't realise that the PiP Advanced has more features like LED headlights, DRCC, PCS etc. I think this time, there will be a stronger pull to the Model 3 because people are willing to give up that tech for that sweet BEV experience (esp. those that are upgrading from older cars that don't even have DRCC or PCS in the first place so it's not an important feature to have. And frankly, "autopilot" sounds cooler).
     
    #17 Tideland Prius, Apr 1, 2016
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  18. amped

    amped Senior Member

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    I read that $1,500 credit expired but was rumored to be renewed during last month's meeting of the Legislature but I couldn't find it on their calendar. I emailed the program coordinator in Salem last week but haven't heard back yet. My dealership doesn't know but really can't blame them for having no interest yet.
     
    #18 amped, Apr 1, 2016
  19. vdriver

    vdriver New Member

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    By the time the prime is available, the 2017 prius 4 may also be almost available so I will see what enhancements the 2017 includes. Typically not much will be changed from one year to another but options and interiors may be tweaked based on what is liked and disliked about the 2016 perhaps. If all being equal, a premium of $2500 after all state incentives are accounted for is reasonable due to the gas savings and also the pride of driving a the greenest car Toyota has to offer.
     
    #19 vdriver, Apr 26, 2016
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