I am wondering what the real price differential is for just the plug-in components once all package details are taken into consideration. Did anyone work out the price of a 2012 model non-plugin that has the exact same features as the plug-in?
Toyota is too smart to allow that kind of comparison. Since the plug-in has those nice wheels there will not be an exact match.
Posted in another thread! 2012 Base Prius Plug-In vs. 2011 Prius II http://priuschat.com/forums/prius-h...le-range-87-mpge-32-000-a-18.html#post1390344
My best guess, if you actually want those options is around $5.5k. There is a $2.5K credit, so after tax credit $3K. It should easily sell all of the limited first years production. After that we may see option changes.if toyota wants to sell more phvs. I'm sure they will be carefully watching customer feedback.
toyota wants to sell more cars. they don't care which ones unless some models are more profitable than others. they won't likely lower the price without some direct competition. the leaf and volt are not.
This post really nails the difference, which shows how small it is, and why the price, despite seeming high, is actually not high at all: http://priuschat.com/forums/toyota-...95-thoughts-32k-base-price-3.html#post1391232
Here is my attempt at a price breakdown to better determine plug-in feature cost and implications. I have "borrowed" some of the following from a previous post, but then added on. Prius plug-in cost above 2011 base Prius (from previous post) 2012 Base Prius Plug-In Model vs. 2011 Prius II = (without dest. charges)! $32,000 - $23,520 = $8,480.00 minus the Tax credit = $5980.00 For $5,980.00 difference over a Prius II. you get: the following added options: Plug-In option, Entune, includes Bing, Pandora; real-time info, traffic, weather, fuel prices, sports, stocks. $1,950 Navigation, Backup Camera, Hands-free phone capability, phone book access, $449  Sirius/XM Sat radio, HD radio, $559  Remote AC, (if this is effectively equivalent to remote engine start) $299  Bluetooth music streaming wireless technology Heated seats Advanced voice recognition, Text-to-speech with programmed and customizable text responses, Smart key system x 3 doors 6-way adjustable seats for both driver and front passenger Alloy wheels Tax credit = $2500.00 eATPZEV (HOV lane access) Standard Audio AM/FM CD player with MP3/WMA playback,(Standard on Prius II) Added on info: Individual items priced above were priced based upon closest equivalents where pricing was available on a 2011 Prius as listed here ==> http://www.motortrend.com/cars/2011/toyota/prius/iii_hatchback/3120/packages_options/ Priced features (above) add up to $1,950+$449+$559+$299=$3,297 and if we arbitrarily assign a value of $600 for heated adjustable seats, smart key, and alloy wheels, then options other than plug-in feature add up to $3,897 However, when bundled individual features are typically discounted. So, for this analysis let's arbitrarily take away $897. So, estimated cost for bundled features other than plug-in capability is $3000. $8,480 (total cost difference from 2012 base model) -$3000 (estimated cost of bundled add-on features other than plug-in capability) $5,480 (estimated cost of plug-in capability) -$2,500 (estimated tax credit for plug-in capability) $2,980 - effective cost of plug-in capability after tax credit These plug-in cost numbers are in line with current after market Prius plug-in options. To my understanding there is a lot of profit in add-on features. Toyota (internally) could be applying this profit (guestimated $1,000 of the $3,000 cost of bundled features?) towards internal risk mitigation fund to cover potential repair costs in case the new battery technology does not achieve the predicted life span. Also, by raising the overall Prius plug-in price Toyota will reduce total demand during the ramp-up period of initial lithium-ion battery production, while again mitigating risk by deploying a limited number of the new batteries. Bottom line: after initial ramp up of lithium-ion battery production and greater confidence develops in battery performance/longevity Toyota will be in a position to provide this plug-in technology at a price premium of only $3,000 (after tax credit) on any existing hybrid model (with about 15 hybrid models within the next year or so). This strategy is dramatically different from other manufacturers and is likely intended to extend current hybrid domination into plug-in market domination (in terms of numbers sold). Toyota has indicated future plug-in batteries will be modular with pure electric range dependent upon how many battery modules are purchased. If the above analysis is correct, then to me they have great potential for a winning strategy that will be producing an increasing set of options for plug-in purchases over the next few years (presuming the battery technology continues to prove itself).
Here is corrected Motortrend link for 2011 Prius option prices used for price comparisons ==> 2011 Toyota Prius III Hatchback Options - 2011 Toyota Prius 3 Packages - Motor Trend Magazine
TrueDelta Car Reliability and Gas Mileage Information has a calculator that allows price comparisons across years, models, etc and figures out the feature differences. They offer letting you specify the features or using preset algorithms like * Base prices (no additional optional features; skips last step) * Minimize shared features (selects all standard on either; skips last step) * Maximize shared features (selects all available on both; skips last step) I'm assuming you want maximized shared features to isolate the plug in cost. Unfortunately they only have the plugin and V 2012 in there not the regular Prius 2012. But for what it's worth I did the 2011 regular prius vs the 2012 plug in to get: 2011 Prius $26,237 2012 Plug In Prius $31,469 Difference $5,232 Feature differences favor the 2012 by $1850 making the feature adjusted comparison 2011 Prius $26,237 2012 Plug In Prius $29,619 TrueDelta Price Difference $3,382 It will be interesting to see the same from TrueDelta when they get the 2012 non plug in entered into their database. FWIW the features in the 2012 plug in not in the 2011 or vice versa that TrueDelta listed are Remote air conditioning ($25) Compact spare tire ($75) Rearview monitor ($200) Climate Control and Infotainment App support ($100) HD radio ($150) iPod integration ($150) Navigation system ($750) Text-to-speech reader ($50) Traffic + travel information system ($100) Voice control for infotainment system ($100) Seats and Interior Trim Heated first row ($300)
christ, we already had a very simple calculation of Prius Three+Nav being just over $3k cheaper after the Federal tax rebate, and now we're trotting out all these complex calculations. Really?
Really? I thought the Plug-In Prius was equipped closer to the Prius Four with Nav. Column 1 Column 2 0 Plug-In Prius Prius Four 1 Navigation Navigation 2 XMSirius XMSirius 3 Rear Camera Rear Camera 4 Heated Seats Heated Seats 5 Smart Key 3 Door Smart Key 3 Door 6 Differences Differences 7 Remote A/C Leather 8 LED DRL Safety Connect 9 No Spare Compact Spare 10 Entune Homelink Seems like its a wash for specifics.
Thanks for that correction. So, perhaps adjust the ballpark pricing there for just the plug-in components to just above $3,000 after the federal tax credit. Another cost comparison analysis can be found on this Priuschat thread: Thoughts on a $32k base price? Entry #54 by "stuffonarock" Dated 9/21/2011 That comparison arrived at a price of $3,050 for the plug-in components after the $2,500 federal tax credit. So, several analysis accomplished by different methods arrived at about this same number as the effective retail cost for the plug-in components within the 2012 Prius plug-in.
