Good... In high-end retail, the competition to get a closing deal doesn't mean that you can slander the other guy.
I get car ads that pretend to be government mail, I instantly know that dealer will lie to me to make a sale and I never need to visit him. Glad to see honesty is the best policy rewarded by making slander expensive.
The worst thing about this case was the dealer claiming that just because the other guy is from the Middle East, he must be a terrorist. This sort of bigotry is a plague, and is fueled by religious intolerance. It's good that the truth won out. Unfortunately, these large punitive damages are often overturned on appeal.