1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Love that Lowball MPG Target!

Discussion in 'Gen 3 Prius Main Forum' started by ronhowell, Mar 25, 2009.

  1. ronhowell

    ronhowell Active Member

    Joined:
    Oct 4, 2007
    681
    32
    0
    Location:
    Cypress, CA.
    Vehicle:
    2008 Prius
    Don't you just love the way the G3 Prius Chief Engineer set that MPG target at "relatively modest" 62.9, so that all (or almost all) the car mag drive reviewers could write and brag about how they were able to beat his mark?!

    I'll bet it was deliberate on his part, enabling them all preen in their write-ups on their eco-driving skills while also praising the improved performance.

    Masterful!
     
    #1 ronhowell, Mar 25, 2009
  2. Prius Team

    Prius Team Toyota Marketing USA

    Joined:
    Sep 15, 2008
    681
    1,817
    0
    Location:
    CA
    Vehicle:
    2008 Prius
    That would have been a brilliant stroke of marketing!

    Unfortunately, we didn't plan it that way. He drove it in a reasonable manner (according to him), and frankly, was embarrassed he got beat by all the journalists. Though, of course now he is all smiles.

    Doug Coleman
    Prius Product Manager
    Toyota Motor Sales USA
     
    #2 Prius Team, Mar 25, 2009
  3. ronhowell

    ronhowell Active Member

    Joined:
    Oct 4, 2007
    681
    32
    0
    Location:
    Cypress, CA.
    Vehicle:
    2008 Prius
    An unintended consequence perhaps, Doug, but still a brilliant stroke of marketing magic!
     
    #3 ronhowell, Mar 25, 2009
(You must log in or sign up to post here.)