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I think this guy gets it!

Discussion in 'Gen 2 Prius Main Forum' started by tomforst, Dec 14, 2005.

  1. tomforst

    tomforst New Member

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    The war against Prius "smugmobiles"

    Today's Wall Street Journal features business opinion columnist Holman Jenkins Jr. on the warpath against the Prius. Again. It's a reprise of a satirical column published two weeks ago that succeeded in so thoroughly outraging Prius owners that Jenkins must have decided to take another poke just for the fun of watching the ants swarm. (You can find the bulk of today's column here and the one that kicked off the hooha here.)

    Prius owners should relax, before lurching into another fit of apoplectic rage. When the Wall Street Journal's opinion page goes after you, you can be sure you're on the right track. In fact, the whole culture war over hybrids is pretty amusing. In the normal scheme of things, apologists for the free market might be expected to shower admiration on Toyota, the most profitable (and soon to be the largest) car company in the world. But because the Prius has become popular as a symbol of hippie-dippy left-wing green-living principles, it must be attacked, its buyers must be labeled as dupes, and the company itself suddenly becomes a con artist. If you track the links around the Web discussing Jenkins' columns, the political split between those who find him funny and incisive, and those who find him a blithering troll is beyond obvious.

    Jenkins lambastes the Prius on a number of counts, some of which, if one were inclined to take him seriously, would be worthy of a serious look. The Prius certainly isn't perfect and it's hard to argue against the idea that purchasing one is a pretty pricey way to make an ecological point. But the assertion that is generating the most fury, and the one that places his whole anti-Prius campaign in the clearest ideological context, is his contention that any fuel saved by Prius owners isn't really saved at all. Instead it's just an invitation to others to consume more. So there is no ecological point.

    "If Prius owners consume less, there's less demand, prices will be lower and somebody else will step up to consume more than they would at the otherwise higher price. That's the price mechanism at work. Oil is a fantastically useful commodity. Humans can be relied upon to consume all the oil they'd be willing to consume at a given price."

    If Prius owners really wanted to save the world, Jenkins suggests, they should all be driving Hummers, and using up oil as fast they could, so as to drive the price up enough to spur alternative energy technologies.

    It's no wonder this statement has upset people. Taken at face value, Jenkins is declaring that there is no economic rationale for conservation. So anyone who feels good about biking to work instead of driving, or setting the thermostat low in one's house, or in any other way trying to reduce one's resource-extraction footprint in the world today, is a fool. The less you use, the more someone else will. And Prius owners, who are actually paying a premium for their cars, are the biggest fools of all.

    Now, one easy way to rebut this might be to note that some of the U.S.'s most prominent neoconservatives, who normally don't find much in common with Northern California Prius drivers, are somehow also conservation dupes, because they are currently lobbying the Bush administration to invest in hybrid technology. They advocate the reduction of consumption because they think U.S. dependence on foreign oil is a security concern and a drain on the national budget. Imagine that!

    Embracing the idea that reducing consumption is pointless because others will just consume more is both a striking rationale for selfish behavior and embarrassingly shortsighted. Growing world demand and decreasing supply for oil will drive prices up in the long run, regardless of how many Priuses Toyota sells. The challenge facing the world is to avoid having the global economy sent completely off the rails by the inevitable surge. To achieve that we have little choice but to simultaneously embrace new, fuel-efficient technologies and learn to live in ways that depress demand -- just to keep things manageable.

    By making the idea, the image, of fuel efficiency sexy and cool, Toyota has done the world a huge service. The company has proved that there is a market for getting consumers to feel good about themselves in an ecologically sustainable way. Quibbling over whether the Prius delivers as much as its most ardent defenders want or Toyota's marketers declare misses the point. Instead, we should be clamoring for more of the competition that the free market is supposedly famous for. We should be asking why GM and Ford aren't offering us sexier, cooler, cheaper, more fuel-efficient cars. Every manufacturer of consumer goods should be looking for ways to capitalize on green-living marketing. And even if it does mean that new car buyers in China opt to buy a Ford Expedition because Berkeley Prius owners have managed to keep the price of gas low enough for them to afford such idiocy, so be it. It won't be long before the Chinese car buyers figure it out, too.

    I find it hilarious that fans of Jenkins' "humor" like to call Priuses "smugmobiles." Prius owners, in my experience, feel good about themselves because they feel like they're being responsible when they drive a Prius. They feel like they're making a statement about how to live in the world. Now, I've known my share of obnoxious, holier-than-thou Berkeley hippies who are so secure in their knowledge that they are living in an irreproachable state of Gaia-respecting ecological purity that they are absolutely intolerable to be around. But what I suspect really is getting the anti-Prius faction's goat is not the smugness; it's that Toyota is making so much money off Prius lust.

    The free market has spoken: there are an awful lot of people who think we should be behaving more sensibly as to how we consume our planet's resources. They can't be ignored, so they must be ridiculed. I guess that's one more thing to feel smug about.

    -- Andrew Leonard
     
  2. jkash

    jkash Member

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    Great writing. Thanks for posting it. I certainly enjoyed reading his take more than the original article.
     
  3. dvdirv

    dvdirv Member

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    Holman Jenkins Jr. and Rush Limbaugh must have it right--the only reason to buy a Prius (or any hybrid) is to make an ecological "statement."

    I guess there must not be any other reason to buy a hybrid. Just forget technology or gas saving considerations! :unsure:
     
  4. windstrings

    windstrings Certified Prius Breeder

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    How about because it makes me "feel good"!.... dissect that one! :p
     
  5. richard schumacher

    richard schumacher shortbus driver

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    Where did this appear? I hope the author sent a copy to the WSJ.
     
  6. Mystery Squid

    Mystery Squid Junior Member

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    Heck, I fully agree with Jenkins on this point, and have made the very same point within several different arguments.
     
  7. kingofgix

    kingofgix New Member

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    Squid,

    I guess you're free to agree with Jenkins if you want, but that still makes you both dead wrong. Jenkin's argument is entirely theoretical. Save gas, price goes down, consumption back up, no benefit. This might work in a textbook but is easily proven totally wrong in reality, thusly....

    Lots of people have purchased Prius and saved gas, but the price of gas has gone up 50% since the introduction of the Prius, far outpacing inflation. Thus, the theory is wrong, gas is in fact saved, and Jenkins (and your) assertion is wrong. End of story.
     
  8. Mystery Squid

    Mystery Squid Junior Member

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    Yup. Guess you're right. :rolleyes:
     
  9. Oxo

    Oxo New Member

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    Where? Are there a couple of links missing here?
     
  10. hdrygas

    hdrygas New Member

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  11. jeromep

    jeromep Member

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    I like reading things that are well written. That sounds so simple, but it is true. Anyone can write an opinion, but my willingness to read it, try to understand it and evaluate is greatly enhanced when the writing is good, rather than when the writing is emotional, blatantly inaccurate or mean spirited. Mr. Leonard's response is well written and worth reading. However, I don't necessarily agree with all he has said. Nor do I agree with Jenkins or Limbaugh.

    I was disappointed by Mr. Jenkins evaluation of Prius buyers; just as I'm disappointed by Rush Limbaugh's evaluation of Prius buyers. Why? Because I know that Rush is conservative, and I'm inclined to believe that Jenkins is conservative; yet there are many conservatives out there, myself included, who drive Prius. Are they alienating conservatives. Possibly. I don't feel alienated myself because my political views and theirs still are more in line than not. However, I'm surprised that they would even give time to the issue of evaluating Prius owners and their motives for ownership. Give me a break! It isn't worth the time for either of them to espouse one way or the other about this. But they are writing and talking about this because it gets attention, fills paper and air and energizes a base of the conservative movement that I find just plain ignorant and detrimental to both the image and general goals of modern conservatism.

    In the end, the Prius is just another car. It is not up to others to say, one way or the other if it was an economically justifiable purchase, or a reasonable one, or one that can change the world politic.

    I have been berated here and other sites in the past for not purchasing my car for environmental reasons; I purchased it because I believed in the technology, I wanted something economical, I wanted something with a few creature comforts and I wanted something different. It wasn’t up to those people to judge me or let me know that my motives were wrong. Instead of berating me and the many others who have said the same, those with environmental concerns should have been congratulating us, thanking us and realizing that the changes they want in terms of consumption, waste and emissions could be achieved by the masses if they make available products for the masses. For too long the most vocal of the environmental movements have been swinging the sledge hammer of sacrifice rather than the ideology of progress and development to solve the problems they hold dear. I congratulate Toyota for supporting what was initially a crazy, skunk-works vehicle development project that ultimately became the Prius and other hybrid vehicles and designs. They chose progress and development over sacrifice. It will pay them back dearly for many years to come. And their efforts have proved that consumer goods can be lower impact yet uncompromising in nature. That should be a comfortable sign for those with environmental concerns.

    The most basic motive for buying and driving a car is simple: to get from point A to B. We then add to that equation comfort and safety, which is an essential component in getting to point B functional and in one piece. We add on top of that aesthetics, like color, appearance, visual stimulation. And we then translate aesthetics to image; the image that other people have of us, or sometimes our desire to not have an image associated with the vehicle we drive. Whatever it is, once you hit the aesthetic value of a vehicle opinions swirl around the reasons for purchase. Does the driver want to look cool, pick up chicks, carry a lot of stuff, carry a lot of people, be macho? Sometimes form leads to function, sometimes not. The minivan at the stop light driven by a woman may not be a soccer mom mobile but somebody who needs to carry a lot of unrelated people, or who might run a catering business or who has to deliver large items that won’t fit in a sedan. In other words, the vehicle we drive may be a reflection of who we are, or a reflection of our functional needs. It is pretty hard to tell the two apart when you are looking inside the car at the driver and creating a label for them.
     
  12. QED

    QED New Member

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    Aaaaaah Smugness. A wonderful human trait.
    Rush....smugmouth
    Jenkins....smugpen
    A lot of Prius owners......ecosmug

    I'm getting a Prius because.....I like the car more than any other that I looked at. My reasons are my own. I think I made a smart, rational decision!!! (uh-oh, I think I might be a little smug about that! :D :p :lol: )
     
  13. hdrygas

    hdrygas New Member

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    I got a Prius for a lot of reasons. Environmental impact, yes, Economies, yes, Gadgets, yes. I was looking for a car that would pollute less. My kids have been taught to respect the environment and I needed to walk the walk on a day to day basis. I could afford to do that. I had a SUV that I used for towing, rough road use, and snow and mountain use. I kept it at 100k for those purposes but it was irrational for day to day use. Now that it was paid off I was looking for a car with good milage and low environmental impact. I could have gotten a Ford Focus or outer low impact car, but I wanted one other thing and that is Nav system, Bluetooth, and as many Gadgets as possible. OK I like gadgets. Now I have one car that I use and enjoy on a day to day basis, and a second that takes me places that the other can't. I see my self as very lucky at this point in my life, and I would do it again. Until there is a car (or what ever) that will do everything this meets my needs.
     
  14. AzizaVFR

    AzizaVFR Junior Member

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    I bought a Prius for my own personal selfish reason - because I can. I agree with hdrygas. I love gadgets and technology. I just finished printing out both the 2005 Repair Manual and the Wiring Diagram (1284 pages), and I have never seen such design built into any other car nor motorcycle. I wanted a car that make the most economical sense to ME, and to me alone. It came down to the total cost of ownership.

    After doing some calculations, it costs me less to operate the Prius for a full year of commuting than either of the bikes. While my motorcycles obtain a better mpg score at a higher average sustained speeds than the Prius, the trade-off is the cost of consumables. The biggest cost involves tires. I average over 30,000 miles a year in my travels through commuting, sport riding, touring. With tires costing $250/set and only lasting 5,000 miles of hard use, it adds up quickly.

    The other factor was the reduced mental and physical fatigue of riding on Southern California freeways. I have not a problem doing over 500 miles a day in the saddle when on secondary, twisty roads, but the freeways with their straight and boring nature just make me want to go faster to get beyond the next SUV in sight.

    I did not buy the Prius to make an ecological nor environment statement. I will leave that to others who feel they must have an agenda for everything.
     
  15. MNPrius

    MNPrius New Member

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    tomforst - I hope you sent your post into WSJ - nice writing. Jeromep - you too!
    Just bumping this post to the top so more can enjoy everyone's comments
     
  16. DocVijay

    DocVijay Active Member

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    OK, if you say so. HOWEVER, while the price of gas may have outpaced inflation for the past few years, gasoline prices over the long term have risen MUCH SLOWER than inflation. Gas is still underpriced compared to the rest of goods in this country. If gasoline had risen even with inflation, it would cost AT LEAST $4.75. Finally, gas prices have plummeted lately, and are a full dollar lower now than a month ago. Guess it's not really the end of the story...

    Also, don't be a jerk and tell people their opinions are wrong. Everyone is entitled to one, even you, and none is more correct than another.
     
  17. keydiver

    keydiver New Member

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    But....its not really fair to compare inflation to any product or service whose price is artificially controlled by the government.
     
  18. windstrings

    windstrings Certified Prius Breeder

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    I'm in on the gadjets, fortunately, the prius has something cool to monitor.. you put the same gadjets in a normal car.... would be much more boring.
     
  19. tripp

    tripp Which it's a 'ybrid, ain't it?

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    Yeah, the energy screen would be really lame. "Look, the ICE is running... still." :D
    The consumption screen would still be pretty useful.