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Honda and Toyota to start pushing hybrids with new ads

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by jkash, Jul 15, 2005.

  1. jkash

    jkash Member

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    Honda and Toyota to start pushing hybrids with new ad campaigns this fall

    Toyota and Honda divisions will launch dueling hybrid marketing campaigns this fall. Each company plans to use its campaign to promote its hybrid technology more than individual vehicles.

    Toyota's new marketing campaign will emphasize the hybrid powertrain, Farley says. Toyota calls its technology Hybrid Synergy Drive.

    Toyota's hybrid marketing campaign will feature a new TV commercial that also will run in movie theaters. The campaign will include print ads and events such as test drives.

    The advertising will emphasize that hybrids save consumers not only money but also time they otherwise would spend at gas stations, Farley says. The campaign will promote the environmental benefits of hybrid vehicles, he says.

    http://www.autoweek.com/news.cms?newsId=102759
     
    #1 jkash, Jul 15, 2005
  2. richard schumacher

    richard schumacher shortbus driver

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    When can Toyota start pitching the high reliability of their system?
     
    #2 richard schumacher, Jul 15, 2005
  3. meeminator

    meeminator New Member

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    I don't find this part to be true for me. Because of the smaller tank (than my Camry), I expect to fill up about as often. But I'll certainly be paying less when I do!
     
    #3 meeminator, Jul 16, 2005
  4. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    At our last meetup, we discussed the possibility of partnering with a local dealership. We felt that it would be fun to have our Prii there open to the public. Legally, I would not want to provide test drives in my car, but if someone wants to ride with me, I'll give them a spin around the neighborhood.
     
    #4 TonyPSchaefer, Jul 18, 2005
  5. LaughingMan

    LaughingMan Active Member

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    Gas for $1.50 a gallon?! Somehow I doubt that gas prices are on their way down rather than up at this point.
     
    #5 LaughingMan, Jul 19, 2005
  6. Tideland Prius

    Tideland Prius Moderator of the North
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    <div class='quotetop'>QUOTE(meeminator\";p=\"107726)</div>
    I won't be too sure about that hehe. My dad pumps every week on a half tank on his 02 Camry. Half a tank gets him 250kms on average and he pumps 30-35 litres. I pump a full tank every 2 weeks and pump 35 litres and have travelled 700+kms
     
    #6 Tideland Prius, Jul 19, 2005
  7. meeminator

    meeminator New Member

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    I used to get a little over 400 miles from one tank in my '95 Camry (mostly highway driving, average 30 mpg). I do expect to go a little further on a Prius tank, but right now I tend to fill up at around 400 miles...when I get down to 2 bars, before flashing. I also hope that over time, my mpg will improve. I'm currently at almost 1000 miles and have averaged 49 mpg. I understand that as the car "loosens" up, mileage may improve. And I still need to mess with my tire pressure. :)
     
    #7 meeminator, Jul 20, 2005
  8. Micky Lee

    Micky Lee New Member

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    <div class='quotetop'>QUOTE(meeminator\";p=\"108900)</div>
    That's exactly what I was going to say ... every 400 miles - no time saved, just money. Range is somewhat standardized with tank sizes.
     
    #8 Micky Lee, Jul 26, 2005
  9. DonDNH

    DonDNH Senior Member

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    I was at my Toyota dealer last week when a new salesman stopped to talk to me about the Prius. Seems he hadn't yet been able to even sit in a Prius. In the interest of "good will", I let him have a short test drive around the block.
     
    #9 DonDNH, Jul 28, 2005
  10. jstack

    jstack New Member

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    I've never seen any adds for the hybrids and they are still selling so fast they can't keep up. Honda has 3 models and Toyota the Prius. Sure there would be a plugin hybrid for over 100 mpg. Jim
     
    #10 jstack, Jul 28, 2005
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