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Green Car Award: None of the Above

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by zenMachine, Nov 8, 2007.

  1. zenMachine

    zenMachine Just another Onionhead

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    http://wheels.blogs.nytimes.com/2007/11/07...e-of-the-above/

    I was asked to participate in a “buzz marketing†campaign by Dodge, in conjunction with their introduction of a new minivan. They are hoping to impress the Mommy market with new bells and whistles. The Moms I meet all ask the same question immediately upon hearing of the new minivan: “Is it a hybrid?†It’s not. How can car manufacturers be underestimating demand so badly?

    — Posted by Lynn from Organicmania.com
     
    #1 zenMachine, Nov 8, 2007
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