Chrysler Canada CEO wants ecoAUTO program repealedChrysler Canada CEO wants ecoAUTO program repealed

Honda Canada is not the only company unhappy about the ecoAUTO rebate program in Canada. Chrysler Canada CEO Reid Bigland wrote an Op-Ed in the National Post urging the program to be repealed. Even though Chrysler has a number of vehicles eligible for the rebates either as a result of good mileage or flex-fuel capability, Bigland still feels the program is excessively arbitrary. Picking a cutoff and saying one car gets a rebate and another doesn't simply because one is slightly above the threshold and the other below doesn't seem far when both vehicles probably offer essentially the same efficiency in the real world. A program like this should really be done with a sliding scale. The rebate should be proportional to the mileage and shouldn't should be more technology neutral.

Scroll down for the letter from Chrysler