I think this is possibly the first time Toyota Australia has let the poor neglected c feature in a promotion. As part of the Vivid Sydney festival, one of the light installations is an artwork(/promotion) called Cars That Feel. I haven't visited them yet but the gist seems to be displays in the windows that encourage people to interact with the cars both in person and on Twitter (via @PeterThePrius, @CarlyThePriusc, @VickythePriusv & #CarsThatFeel). Prior to now the c has only made a cameo appearance here in the background of a Corolla TV commercial.
