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Behind Toyota's hybrid revolution

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by mehrenst, Apr 24, 2006.

  1. mehrenst

    mehrenst Member

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    Toyota City, Japan -- Satoshi Ogiso doesn't look or act like a brash automobile executive. With an ill-fitting suit and spiky hairdo, his hands flutter bashfully across his face as he talks of "difficulties," "challenges" and "problems."

    Front Page Article in the San Francisco Chronicle

    By making huge long-term investments in gas-saving technologies that U.S. automakers pooh-poohed, Toyota has proved that corporate environmental consciousness can be wildly profitable.
     
    #1 mehrenst, Apr 24, 2006
  2. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    There are so many paragraphs from that article I'd love to quote and comment on: all in a good light. Perhaps I'm slanted and perhaps the article is too but I thought that was a great article.

    I love that they upped the standard from 50% to 100% while reducing the deadline one year. And then the team beat that deadline by two months.

    Also, I had no idea there were so many more hybrid models availble in Japan. I can only hope that, like the Prius, they are being 'tested' over there and will then hit the market over here with a bang.
     
    #2 TonyPSchaefer, Apr 24, 2006
  3. Tideland Prius

    Tideland Prius Moderator of the North
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    Alphard Hybrid, Crown Hybrid (mild), Estima Hybrid, Coaster Hybrid (minibus).
     
    #3 Tideland Prius, Apr 24, 2006
  4. V8Cobrakid

    V8Cobrakid Green Handyman

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    nice post. all good interesting information. I don't care about the whining at the end though. Come off it already... wah.. wah.. wah.. bigger tundra.. etc.. etc.

    it boils down to this. U.S. car makers making the big trucks or toyota making them. With toyota the emissions will probably be lower, the mpg will probabyl be higher (pluse HSD in the future?) and it's more reliable. So why bash toyota for entering the large truck category.. oh.. right... because no one takes in account that contractors need large trucks... right...

    but the rest is cool. i'm just tired of the super idiot enviromentalist complaining. think a little bit people.. please..
     
    #4 V8Cobrakid, Apr 24, 2006
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