2018 Prius Two $23,750 + TTL, MO

There was a $500 rebate I could have taken, but I chose 0.9% APR instead. This is a pretax price as we pay taxes at the time of registration in my area.

MSRP $25,883 paid $23,740 ($2,133 off sticker). Cash or outside finance would have been $23,240 + TTL, discount of $2,633.

No doubt the incentives will ramp up as the year goes on. Relatively early in the '18 pricing scheme. I probably could have haggled all over town for a few hundred bucks additional discount, but I felt the deal was fair at this point in time, considering I wanted the low APR.

Anyway, just posting this in case it helps anyone else. Location - Missouri