17" wheel colour inserts

Hi!
After my dreams to switch to 15" wheels seem to be over, I thought about changing out the stock silver inserts. The brochure shows black, gold and blue - I'd be interested in the black or blue.
But they are £350 ($450!).
Are there different colours and different prices around the world?
Can they be switched yourself, or to avoid scuffing and them falling out, should a Toyota dealer do the job?
Cheers, Ben

 

Yeah - we have a Porsche & performance car paint and body shop next door at work.
In the interests of keeping my care pure stock and Toyota legit, I was keen to have best price OEM.
If the price is always going to be unreasonable, then I will look elsewhere.
I was thinking about the blue, as it goes with the Toyota hybrid badging, the black as it would turn the wheels full black gloss.
If I'm paying a third party, I wonder how easy the blizzard pearl would be to match - and if that would be just too much white?

 

Can i ask, how much are a set of these inserts in the USA? They are £375 over here....

 

Okay, i get the silence now - this option doesnt appear to be available on Toyotas in the USA....!
We have the choice of replacing the silver parts of the alloy wheels with black, gold or light blue instead.

 

Ah, these dont seem to be a US option. Over here the stock silver inserts can be switched for gold, black or blue

 

I have printed off 4 pics from "build your Prius" on the Toyota site - sadly all low res images.
The blue are most eye catching, but possibly simply as they are the most contrasting. I like how they tie in with the blue hybrid badging. Black look good, but people say they make your wheels appear smaller. It's a lot of money though, just after splashing out on vanity plates for her, gonna be a hard sell to get signed off by the boss!

 

Yes! I think you can get a chrome wrap. I believe they are plastic, i will see if thats something they do. As one of the regular customers is a fully chrome wrapped Rolls Royce, it may be an option. ..

 

It is he official UK Toyota site, build your Prius. New Cars, Used Cars, Hybrid Cars, Small Cars | Toyota UK i guess, as the colour inserts arent a US option. The wheels look identical though, so should be a global accessory.

 

The dirty rats! I wrote (without spaces) www. Toyota. Co. Uk - looks like they virus the writing of it into an advert...

 

Nice work! I keep thinking about the blue inserts...i honestly cant tell if they'll look awesome or naff though...! In my low res print out, the blue stand out more than the gold, silver or black - but is that simply as they are the most contrasting, or my favourite...?!
I wonder if they become discounted in future, as so far i havent seen anyone with colour inserts other than stock silver...