Just saw CarsDirect added the 2010. Of course they can't "find" you one yet, but they DO have Invoice Prices on there... Prius II MSRP/Invoice: 22,775 / 22,440 Prius III MSRP/Invoice: 23,775 / 22,951 Prius IV MSRP/Invoice: 26,575 / 25,557 Prius V MSRP/Invoice: 28,045 / 26,924 Take it for what it's worth, but looks like you'll be paying MSRP for a LONG time on the Prius II at least!
So much for sharing the $3100 Toyota makes with the dealers. You're right, it looks like MSRP unless Toyota passes down some additional incentives, which they might.
Edmunds.com reports these: MSRP / "Invoice" Prius 2- $22,720 / 21,620 Prius 3- $23,720 / 22,131 Prius 4- $26,520 / 24,737 Prius 5- $27,990 / 26,104 The destination just came down from $750 to $720... though on the Toyota site it seems to be $750, at least here in the midwest.
Edmunds also shows a "BASE" model. Anyone know what that is or is it a remenant of '09? Maybe it should be a Prius I?