"... Amazon, constantly looking for ways to further reduce our environmental impact." See how: Amazon.com: Help > Shipping > Amazon and the Environment Amazon Green section aggregates environmentally friendly products in categories throughout the site: To learn more about green products and ways to save energy in your own home, visit www.amazon.com/green.
Okay. What's your point? I use Amazon.com because it cuts down on my driving around looking for a specific book or product. It probably also cuts the travel (and energy use) of a product in that often a product comes directly to me from the manufacturer rather than going through several middle men (with the accompanying travel and energy use.)
Point was there is now a specific "Green" section www.amazon.com/green to Amazon's site aggregating their environmentally friendly products across the many Amazon.com categories along with FAQs on what the largest etailer is planning including a new eco-friendly building design for its new corporate headquarters in Seattle in mid-2010. I did not know about the "Green" section or any of these plans and found it interesting.
Why do I feel that the business approach, like Amazon, is to 1) SELL various Stuff as "Green" 2) Do something trival to make the claim "justifiable". The word "green" is getting a confusing second (propaganda) meaning....just like the word organic does not mean carbon based chemistry anymore.
Overall despite it's green claims (which are justifiable), online purchasing is not good for local economies.