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Prius Driver Demographics

Discussion in 'Gen 2 Prius Main Forum' started by thebrattygurl, Jun 1, 2007.

  1. thebrattygurl

    thebrattygurl New Member

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    I think the J.D. Power Toyota Prius Buyer Demographic Stats are quite interesting.

    Just look at the demographic shift from 2006 to 2007:


    2006

    Vehicle Demand: Low

    Ages 16-35: 20%
    Ages 36-55: 20%
    Ages 56+: 60%


    Female: 50%
    Male: 50%


    2007

    Vehicle Demand: High

    Ages 16-35: 17%
    Ages 36-55: 46%
    Ages 56+: 37%


    Female: 39%
    Male: 61%



    Source: Power Information Network, a division of J.D. Power and Associates
     
    #1 thebrattygurl, Jun 1, 2007
  2. tanglefoot

    tanglefoot Whee!

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    Huh--wild!!

    I guess in '07 the good word got out to all the yuppie fellers! :D

    I'm impressed with the 50-50 split in '06. I guess the word got out about the Pri's chick magnet status in '07. :p
    (I believe this can be attributed to the introduction of Magnetic Gray and its undeniable attraction)
     
    #2 tanglefoot, Jun 1, 2007
  3. priussoris

    priussoris New Member

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    It's the Barcelona Red Metalic gets the girls all caliente! :p they all like a red pri
     
    #3 priussoris, Jun 1, 2007
  4. warcat507

    warcat507 Junior Member

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    Nah, it's gotta be silver pine mica that gets the babes hot. You know what they say about green M & M's!!!
    :D
     
    #4 warcat507, Jun 1, 2007
  5. tanglefoot

    tanglefoot Whee!

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    :lol: :lol: :lol: :lol:
     
    #5 tanglefoot, Jun 1, 2007
  6. douglas001001

    douglas001001 smug doug

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    How are they defining vehicle demand?

    Low in 2006 before production was ramped up?
     
    #6 douglas001001, Jun 1, 2007
  7. thebrattygurl

    thebrattygurl New Member

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    <div class='quotetop'>QUOTE(douglas001001 @ Jun 1 2007, 05:12 PM) [snapback]453579[/snapback]</div>
    If the answers to your questions are on J.D. Power's site, they must be deep in the details!

    http://www.jdpower.com/press-releases/pres...aspx?id=2006082



    <div class='quotetop'>QUOTE(tanglefoot @ Jun 1 2007, 04:44 PM) [snapback]453553[/snapback]</div>
    Unfortunately, it's not a dude magnet! I got more hits in my Acura MDX than I do now (sobbing)
     
    #7 thebrattygurl, Jun 1, 2007
  8. desertbriez

    desertbriez New Member

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    <div class='quotetop'>QUOTE(priussoris @ Jun 1 2007, 02:51 PM) [snapback]453561[/snapback]</div>

    nope...... BZZZZZZZZZZZZZZZZ...... WRONG! magnetic grey, babeeeee!
     
    #8 desertbriez, Jun 1, 2007
  9. Rae Vynn

    Rae Vynn Artist In Residence

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    I think it's the quality of "dudes" that is different.
    Being a bit of a techy nerd, I find that the techy nerds I know are all aflutter over my car...
    ... heck, even my BOSS is thinking of getting a Hybrid Camry!
     
    #9 Rae Vynn, Jun 1, 2007
  10. hobbit

    hobbit Senior Member

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    It just means that true wisdom propagates downward. Agonizingly
    slowly...
    .
    _H*
     
    #10 hobbit, Jun 1, 2007
  11. Swanny1172

    Swanny1172 New Member

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    2007 isn't over yet, so the numbers could revert back to their 2006 levels by the end of the year. There are seasonal variances that need to be taken into consideration. At best, this information is interesting. I wouldn't put much value into though, becuase it is incomplete.
     
    #11 Swanny1172, Jun 1, 2007
  12. thebrattygurl

    thebrattygurl New Member

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    <div class='quotetop'>QUOTE(Swanny1172 @ Jun 1 2007, 08:43 PM) [snapback]453703[/snapback]</div>
    Variances such as "older people and women buy their cars in the Fall/Winter"? lol. j/k. We all know numbers are just numbers.

    True though, it will be more interesting to see this year's number at the end compared to last year's.
     
    #12 thebrattygurl, Jun 1, 2007
  13. dmckinstry

    dmckinstry New Member

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    <div class='quotetop'>QUOTE(thebrattygurl @ Jun 1 2007, 03:20 PM) [snapback]453592[/snapback]</div>
    Well, maybe all the smart guys have already bought a Prius. You need to meet them at a Prius club of some kind. I'm not opinionated mind you. :p

    Dave M.
     
    #13 dmckinstry, Jun 2, 2007
  14. verbiosa

    verbiosa New Member

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    :lol:

    I think it might be because there are more cars on the lots, and guys buy more cars on impulse. :p
     
    #14 verbiosa, Jun 2, 2007
  15. slair

    slair Ubër Senior Member

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    Gas was high but It kinda stayed the same for awhile. The word about next summer at $4.00/gallon probaby produced the high demand.
    Why do you think I'm rollin a pri?
     
    #15 slair, Jun 2, 2007
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