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2025 RAV4 Prime is no longer Called RAV4 Prime

Discussion in 'Toyota Hybrids and EVs' started by drash, Sep 26, 2024.

  1. drash

    drash Senior Member

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    Per the headlines from Toyota, the 2025 RAV4 Prime will now be called the RAV4 Plug-in Hybrid.

    2025 Toyota RAV4 Plug-in Hybrid - Toyota USA Newsroom

    No changes in design, powertrain, battery or available grades, just a name change.

    Still has an 18.12 kWh battery, 302 HP (225 kW) powertrain, 38 mpg (6.2 L/100 km) combined EPA, 42 mile (68 km) All Electric Range (AER), 2.5L engine, and SE and XSE grades. So it "changes its name to RAV4 Plug-in Hybrid Electric Vehicle (PHEV), or simply RAV4 Plug-in Hybrid". This aligns it with the rest of the world, like Europe where it has always been known as RAV4 Plug-in Hybrid. The Toyota logo also no longer has the blue halo and the Prime logo on the back is now PHEV. Starting price is now $43,865 SE grade versus $43,690 for 2024 RAV4 Prime (a $175 increase).
     
  2. Leadfoot J. McCoalroller

    Leadfoot J. McCoalroller Senior Member

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    Good, now it doesn't sound like it was named after an Amazon subscription.
     
    fuzzy1, Louis19 and drash like this.
  3. drash

    drash Senior Member

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  4. wjtracy

    wjtracy Senior Member

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    I like that idea for communication clarity.
    Now if we could only get Chrysler to call Pacifica a Plug-In Hybrid too (instead of Hybrid), we'd have some better overall clarity.
     
    Tideland Prius likes this.
  5. hill

    hill High Fiber Member

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    .... or a Syfy movie about the Transformer characters

    Screenshot_2024-09-26-11-11-41-86_680d03679600f7af0b4c700c6b270fe7.jpg
    .
     
  6. bisco

    bisco cookie crumbler

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    toyota has needed naming help since the second gen prius
     
  7. Prodigyplace

    Prodigyplace 2025 Camry XLE FWD

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    My son’s RAV4 Prime says Plug-in Hybrid on the side badges. & Prime on the hatch lid. The badging change will be easy.