Call local Toyota dealership, and engine and cabin filter cost $45 each. Generic ones at amazon with decent review is about $12 each. As for OEM, not sure if it's "real" OEM is about $12. Any major benefit on using genuine Toyota filters vs generic? (for engine or cabin)
I have used Amazon generic engine/cabin filters since new with only one small issue. The engine air filter is an exact fit, but the cabin filter, Ecogard XC10622, comes in a rigid frame that doesn't fit inside the white plastic Toyota frame. But, it fits perfectly in the slot all by itself, so I keep the original Toyota plastic frame in the storage area under the trunk floor for safe keeping.
Genuine Toyota Parts and Accessories: Official Online Store | Autoparts.toyota.com Search for your part at one of the dealers they list local to you. Mine shows $20 for the engine air filter, $31 is full dealer retail. Your dealer is charging 50% over retail. Cabin filter anywhere, Walmart etc $10-12 or so. The Toyota engine filter is made in Japan, same Toyota part as the car came with new.
I ordered one of these awhile back, still the same price $7.17 on Amaz. Then I bought the Toyota brand to get free shipping on something else. It seems like a good quality filter made by an established reputable USA company. Luber-finer AF5216
OEM stands for Original Equipment Manufacturer. As far as I know it's the same as "Genuine Toyota". In October 2020, from local dealership near me, for our 2010: Engine Air Filter: $27.95 CDN ($20.75 USD) Cabin Air Filter: $39.95 CDN ($29.66 USD) Maybe phone around. I’d second the comment above: the engine filter is the important one and surprisingly cheaper. Cabin air intake filter not so much.
IMHO; There's hardly any differences in OEM vs generic air filters. You just need to make sure they are the correct filter and seal properly, especially the engine filter. I spend a little bit more on the charcoal cabin filters and replace them every other oil change @ $12 a pair. Air Filter Combination 2018 Toyota Prius Base Hatchback 4-Door 1.8L for sale | eBay Hope this helps
I wouldn’t buy generic filters for the engine. Sometimes they will say OEM quality or OEM specs, word trickery. At a minimum a name brand product that actually has the money and facilities to say OEM quality or equivalent and it means something, possibly.