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First Gen 5 2023 Toyota Prius cars show up at the dealers!

Discussion in 'Gen 5 Prius Main Forum' started by Gokhan, Jan 20, 2023.

  1. Sarge

    Sarge Senior Member

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    I think there is certainly a middle ground here. While higher profits are nice for the dealer, I am sure they are still much lower profit overall with such limited supply. I think a 2-3 month wait would the sweet spot - from a dealer’s perspective. Limited enough supply to restrict negotiation, but a steady enough stream to bring nice gross revenue and not force buyers who cannot wait to go elsewhere/resale. <90 days, I am sure most would rent a vehicle long term if needed in a pinch (if their car is written off, etc), to wait for the car they really want. Beyond that would be dicey, IMO (purely speculation on my part, assuming they are out of pocket and not from insurance, etc).

    I do think it will be several years before we are back to “pick from the lot” availability.

    I have had a deposit on a Prime since 9 months now (May 2022); I am just hoping one comes in this year with my name on it, but not very optimistic these days… o_O The good news in my case is my 2014 continues to run well, so I am not in such a hurry and can wait. (y)

    I do look forward to seeing one up close and in person at the Toronto Autoshow in ~2 weeks. :)
     
  2. Trollbait

    Trollbait It's a D&D thing

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    Dealers income mostly comes from the service department. The sales department might be hurt by limited new inventory, but the manufacturers aren't going to restrict production to keep dealer profits high.

    Idle factories and production lines cost a lot of money to sit unused. Is anybody permanently shutting down plants in order to lower overhead for a more limited supply?
     
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  3. Gokhan

    Gokhan Senior Member

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    I don't think so. Have you done the math? Longo used to sell 25,000 vehicles a year. That's at least $50,000,000 in profits. There is no way they could profit from service that much, most of it being oil changes.
     
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  4. hill

    hill High Fiber Member

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    Buying is still the same. It's just for products that we here at PC don't necessarily want to own. Drive by the dealership and you can find plenty of SUVs & pickups. But for the most efficient rides? Yes, it's starting to feel like socialized medicine or Russian bread lines. You can still get what you want but you have to pay at Black Market prices.
    .
     
  5. bisco

    bisco cookie crumbler

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    factories and workers are a good point. but that dust must have settled by now, and mfg's won't be in a hurry to reopen anything soon.
    idk about japan, but surely the lack of u/s workers have all mfg's concerned about expansion
     
  6. Mendel Leisk

    Mendel Leisk EGR Fanatic

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    Maybe this thread should be reported, get the title fixed:

    First No Gen 5 2023 Toyota Prius cars show up at the dealers!
     
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  7. DKTVAVKMC

    DKTVAVKMC Junior Member

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    Damn, they just called me and it won't be delivered until "next week". I was told That "next week" a week ago. They said it's still in Barstow CA, are they lying?
     
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  8. Gokhan

    Gokhan Senior Member

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    A huge batch of Gen 5 Priuses has just appeared, with many LE trims this time!

    So, the production is actually happening. It was only the initial batch that was small. If you are on a waiting list, you should get one in a few months.

    Toyota inventory | New-Toyota inventory search

    Meanwhile, the 2022 Prius and 2002 Prius Prime inventory is almost completely gone.
     
    #128 Gokhan, Feb 7, 2023
    Last edited: Feb 7, 2023
  9. Gokhan

    Gokhan Senior Member

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    If you are not on a waiting list, here are some options for you, with only a small $10,000 courtesy markup.
     
    #129 Gokhan, Feb 7, 2023
    Last edited: Feb 7, 2023
  10. Sarge

    Sarge Senior Member

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    If they are only telling you a week out, I would think they are giving you the best information available. If they were stringing you along, I would think they would push out more than a week, or they are setting themselves up for another headache next week… just my opinion. (y)
     
  11. bisco

    bisco cookie crumbler

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    until someone takes a pic on a lot, i won't believe any have arrived
     
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  12. dctalk523

    dctalk523 Member

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    At those prices I would get a Tesla Y
     
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  13. bisco

    bisco cookie crumbler

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    same
     
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  14. jarrette

    jarrette Junior Member

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    I was really nervous before searching, there seem to be several dealerships listing at msrp. Hoping this will still be the case when the primes start shipping.
     
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  15. Gokhan

    Gokhan Senior Member

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    They are not listing the sale price. They are listing the MSRP.

    Almost all of them have a markup. Some list the markup up front, but others only list the MSRP and tell you what the markup is when you call or email them.
     
    #135 Gokhan, Feb 8, 2023
    Last edited: Feb 8, 2023
  16. jarrette

    jarrette Junior Member

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    why would they be "dealer advertised prices" if they aren't? There are other ones on salespath with very marginal markups.
     
  17. dctalk523

    dctalk523 Member

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    Only way to find out if dealers have the Prius at msrp is to contact them directly and see if they're playing games or wanting to make a deal. I'll find out soon b/c I need a new car soon.
     
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  18. bisco

    bisco cookie crumbler

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    i wish someone could find one
     
  19. Gokhan

    Gokhan Senior Member

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    It is very simple. If a dealer publishes any price on their website, it shows as the "dealer-advertised price" on Toyota's inventory site. Dealers typically publish the MSRP and don't disclose the markup, and Toyota's inventory site shows the MSRP as the "dealer-advertised price" as a result.
     
  20. fsu23phd

    fsu23phd Active Member

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    Correct. There is the MSRP, plus the doc fee... other fees... then the "market value adjustment " which is a different line item. How they get away with this garbage is beyond me.
     
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