A Stunner is Born: All-New 2023 Toyota Prius Arrives This Winter | Toyota Canada In Canada, the 2023 Prius will be offered in two grades, XLE AWD and Limited AWD. With a wide selection of available colours including the all-new Cutting Edge and Guardian Gray, as well as Wind Chill Pearl, Black, Supersonic Red or Reservoir Blue. AWD will be standard on both grades. The 2023 Toyota Prius XLE AWD (starting MSRP: $36,490) comes standard with 19-inch alloy wheels, an 8-inch Toyota Multimedia touchscreen, an 8-way adjustable heated power driver’s seat, SofTex seating and a heated steering wheel. Additional standard features include 6 USB-c ports, Electronic Parking Brake (EPB), SofTex steering wheel, rain-sensing wipers, smart key, wireless charger and Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA). The 2023 Toyota Prius Limited AWD (starting MSRP: $42,990) includes all standard XLE AWD features and adds a 12.3-inch Toyota multimedia touchscreen, JBL Premium Audio system with 8 speakers, a fixed glass roof, heated and ventilated front seats, a power back door, a Digital Key, a Panoramic View Monitor, Digital Rearview Mirror, heated rear seats, Advanced Park, and Front and Rear Parking Assist with Automatic Braking (PA w/AB). New to Toyota, the Advanced Park system executes necessary steering and braking controls and helps drivers navigate the vehicle into a selected parking space. It’s capable of parallel parking and backing up into a perpendicular space. It can even offer assistance in exiting a space.
Basically prices are up $6,000-$10,000 for the Canadian model. In fairness, do you get a lot more equipment that was never available in the old Prius.
Wow, very limited selection. No 17" rims, only two options, both AWD. I'm guessing no chance of a spare then. Seems like Prius has "moved on"?
Looks like the price of the top configuration Prius has gone up close to C$7,000 on the nose, but as you say, Tideland Prius, lots more equipment and features. Seems prices have jumped a lot more in this country than in the US – due to the strong USD? I was hoping the top configuration Prime wouldn't jump much more than that, but with battery going from 8.8 to 13.6 kWh, hopes are fading. Having had one on order >10 months, choosing to take delivery will be a tough call if used values drop. Climbing into the $5000 rebate category from $2500 will help!
No. Only LE models have that and we’re not getting it. Well it’s moving upmarket with Camry-like equipment. Oh right. I forgot about the Technology Package. Yes you’re right, it’s $7,000, not $10,000. Yeah which means the Prime is easily >$45k, dare I say $48k? (Before incentives)
Digesting this a bit more... I think Toyota's made it impossible for me to buy. It's ticking ALL my boxes, except it in the deal breaker list. Maybe I'll be back to eat these words, but I doubt it. Probably for the best, a good "cold shower": our 2010 garage queen will carry on getting us around.
Maybe wait for the Prime? With the extra incentives (qualifies for the $5k federal) plus $4k BC if you qualify, that might end up being cheaper than the regular Prius. Still no spare though.
And the AWD. It's interesting, but not sure I'd need it, and don't like it being non-negotiable. Fourth gen started this trend I think; weren't levels severely limited once you got a away from a few major urban locations? My "best" option would be to buy a US base model, the one with a spare. But I'm not going there, and Toyota stripped out the 3-door touch-to-lock/unlock on that level. It's too bad, guess I'll just have to carry on with my low-km, well maintained 2010 Touring, with LED headlights, Touring suspension/steering, 17" alloys, fogs (useless but pretty), Homelink mirror, JBL 6-CD system, and oh yeah: a spare.
Only for 2016 and part of 2017. And it was any model with the Li-Ion battery (so Touring and Technology trim levels)
From the US 2023 price thread, that level is $32,295 USD, which converting to CDN currently is $44,132 (32295/.731781). The US price is almost $8k CDN more? Is there some apples/oranges going on, or my math jumped the rails?
The currency market could be a factor. Or just plain marketing, the US Prius has a higher starting price to differentiate it more from the Corolla, and increase its desirability. Your lower selection of trims and options also lowers costs for Toyota. For example, they don't have to pay to certify the LE's fuel economy.
Car companies usually don't sell their cars in Canada at the same price they do in the US, doing a straight conversion on the current conversion rate. In the last few years, cars have been a bit cheaper on this side of the border, when you convert and compare list prices. That may be why, like in this case, Toyota offers fewer trims & options on the Prius in Canada, focusing on the higher-margin configurations.
The top trim of Kia Sportage PHEV is $48k in Canada. It has AWD and a form factor that more people tend to prefer. It's more a competitor to the RAV4 Prime. Surely the Prius Prime will have to cost less. But I don't see Kia keeping the PHEV price low for much longer.
Car companies don't usually use the current exchange rate due to fluctuations (Exception being Tesla). With the current exchange rates, I've noticed it's around 1.2x or about 84 cents to the loonie. That'll place it around CDN$38,500 which is a bit closer. As far as I can tell, the equipment is nearly identical. The US version has the ability to add the pano roof, digital key and 12.2" multimedia display but the standard features look identical to me at first glance. Does the US still get 2-years of Toyota Care? (that's included service/maintenance). Canada doesn't. I hope so. But you'd have to imagine Toyota is balancing MSRP with incentives. Lopping off $5k federal at $48k, places it the same as the Prius Limited AWD and below at $45k. Then add in province rebates and Toyota will be handcuffing the regular Prius. The only reason to go the regular Prius route is because you want AWD or you don't have provincial rebates to bring the price lower. No. Especially since the RAV4 Prime went up by $3,000 (XSE w/ Tech Pack is now $59,740 and loses embedded navigation and power passenger seat). It'll give Kia some wiggle room to increase their price but still say below the RAV4 Prime.
