Wife Claims "Nothing happened...", yet here we are...can you identify?

Some call that the rocker panel molding while others call it the rocker panel guard.
Part # 75850 47910

You must have been under the car to notice that road rash?

2017 Prius Prime rocker panel guard

 

here's the best price I've found for the part if that is what you're planning.
Genuine Toyota 75850-47910 (7585047910) MOULDING ASSY, BODY ROCKER PANEL, RH - Amayama
I haven't ordered from them yet, but I'm pretty sure I will be in the future.

 

I would not worry about it. Just like the bottom of the front bumper cover, it is doomed to be scraped. I just look at my car, it feels like plastic, but maybe thin aluminum? I don't think the parts come painted.

 

Yeah, body parts usually don't come painted, unless the part lists the various colors it's shipped as.
Matching? paint is not to hard to come by. Just grab the paint color code from the driver side door sticker.
Do some web searching to make sure you have the correct exterior color and not the combined interior/exterior color group.
A bit of due diligence should get the right paint name and code for the car and ordering is not to hard from the sites that offer color matching? paint for the code and color name.

Getting the type paint that is OEM - waterborne - is another matter. I've recently found on site that offers waterborne in my color.
rant: I still haven't decided on if I'm actually gonna paint the few dings yet, after the body shop I took the car to for repairs wanted to paint half the car, so they could blend their mismatched paint and make the car look brand new again, And it most likely would have been urathane mismatched paint.
I found another site that offers low VOC paint in my color, but they do not specify details about the type of paint and what thinning agent(s) are used.

edit; The picture seems? to indicate that a new panel is not necessarily needed. A body shop (if you're lucky) might remove the panel sand prep spray and reassemble at a reasonable? price.

 

or you just suck it up and live with it. Consider it as getting that first dent out of the way. It's not that bad. Much better than the 4" deep 12" circular dent I put in my wife's 2 day old car when I backed into it one morning.

You make a big deal about this, you're going to be miserable the first time you get a ding or scuff a wheel. Wives do not forget...

Let it go...tell her it's no big deal, worse will probably happen at some point....and earn some brownie points.

 

HA !
just be glad she didn't curb your Tesla rims . . . . TWICE . . . then put a dent next to the auto opening charge port by dropping the charge cable head against it

Magic words? "don't worry - now we don't have to fear getting scratches!"
you do NOT want to hear the inside words.

 

I have a good one for you.
Shop says to me, that must have been there before us.

 

You weren't expecting them to take credit for that - were you?
Might have been nice though if they did do it and than took appropriate credit for the work.