It's just Black. I believe that there is no such thing as pure black - some have got fairly close, but gloss black won't be anything like pure black.
i ordered a install kit from metra and they sent a shinny black square to fill in gaps when i changed stereo but when sun hits it there a distinct differnt color from Toyota's black to metra black are completely differnt i want to paint the white shift plate same color as black bezel i see the flacks in the black also
You'll have to colour match it - there are so many blacks available. A good paint shop should be able to help, or a spray painter. Some of the best spray painters are involved with Hot Rod conversions if you don't get satisfaction elsewhere.
There is another brand that claims that it is painted to match factory.. American International # TOYK932GB General Features: Installation Dash Kit for Single/Double DIN Headunits For 2016 Toyota Prius vehicles Includes a storage pocket below the radio for single DIN mounting Accommodates ISO Single DIN mount with pocket Accommodates Double DIN mount Designed and manufactured with precision tolerances Gapless fit between the dash and the kit Painted to match factory dash color Factory matched texture style High-grade ABS plastic construction Color: Black