Age of Ownership

waaaaay outside

 

Well ABOVE the demographic!

 

If and when, AARP just like all the Matrix owners I know.

 

20 to 40...those young whipper snappers.

 

how can you afford a car, living in your mothers basement and looking for work?

 

still???????

 

I'm in the 20-40 demographic, but don't see the point of buying a brand new car (especially in the first model year) and couldn't afford one even if I wanted to. But I can speak to used cars. While I have seen ads by Toyota, my decision to get a car made by them had nothing to do with ads and everything to do with the car's reliability, fuel efficiency, comfort and features.

 

Right smack near the middle of the demographic here. Long commute and the less pleasing look of the regular Prius lift back led me to the Prime. With the cost of gas right now and the high electric prices in socal, I don't really get the benefit of charging, but still do to offset the trips to the gas station.

 

Backside of mid 40s here...

Posted via the PriusChat mobile app.

Oops.... Not a plug-in owner

 

My daughter is in the middle of the targeted demographic.

Posted via the PriusChat mobile app.

 

I'm 26, purchased this car to settle down. I've had my shares of fast cars. Prior to this I had a 700hp 335i. Main reason I bought this car was carpool exempt and being able to charge the car at work and not pay for gas lol

 

Back in the 2000s, there were a lot of polls about Prius owners. Nobody understood who it was that was buying these 'obviously inferior cars.' If they could just figure it out, they'd scarf us up and end the Prius plague. Then they found:

• Older than the usual buyer, often retired
• More well off than the usual buyer

It is sort of the same 'Come to Jesus' moment when the luxury car makes realized,'Hey, Tesla is taking away our customers!' Then they finally got a clue and decided to compete ... often badly.

I am OK with Toyota going after a younger demographic but would suggest 'sell them to used Toyota.' What this does is get the older models off the lot and encouraging brand loyalty. Without going nuts, I could see Toyota selling used Prius, 2004-2015, with a "Toyota Certified Battery" warranty. One that lets the kids buy one without fear of a future $3-4,000 battery replacement. For good measure, replace the transaxle oil too. The ad would read:

Tired to paying out for gas, gas, gas? Buy a certified Toyota Prius with traction battery warranty and cut your gas bill down to 50 MPG.​

Bob Wilson

 

I'm 40 and just purchased a 2013 PiP. I planned on the Prime but just had a son and wanted more then the 2 back seats since I'm using a car seat. If and when that changes I will upgrade.

 

Coming up on 56.

 

this is a good point. the target age is the minivan age.

 

mid-thirties here

 

44 years old here.

Posted via the PriusChat mobile app.

 

I remember when mid 40s was a target demographic, then I got here and I started to be ignored. I have a feeling I am going to be the forgotten generation slowly moving up the age brackets but never a target demographic. But what do I care? I buy what I like and pay little attention to what others say about it. I bought a first year Honda Ridgeline which everyone was screaming was an ugly un-truck. But I liked it. They need to find a way to target people who are stylistically challenged but like cool devices because they would have a hit on their hands .