Are you Toyota's ideal customer for the Prime?

nope. but we knew we weren't the target audience from the get go. john1701 told us as soon as we got the first specs and started whining.

 

I'd still like to know who the target audience is? Who was the prime designed for?

 

see the o/p. they hope to attract middle class youngish non hybrid drivers that love tech. not sure what knowledge hungry refers to, education level?

 

I was referring to John's opinion. The o-p description rules me out. I'm too old and know too much, although I like tech. Toyota must prefer for me to jump ship from prius and go to tesla...or broken down chevys

 

I'm exactly that group, and I was when I pre-ordered my 2004 as well.

 

you can look up john's posts. something about attracting suv and pick up drivers.

 

I kind of liked the ad.

 

I'm exactly in that group! And, depending on the price here in Canada, it could well be my first ever car

 

Perfect fit despite turning 65 yesterday.

 

Hi Avid.....I hear you. Me too: age 70. Trading my '16 RX450h for this. Can't get enough tech...tech that works well. Click on "delete" for Tesla.

 

I see Prime ads on many web pages of sites I frequent. The Prime ads are more prevalent than any others and have been for the past week. I don't fit their marketing demographics.

 

I reserve judgement on the Prius Prime ads....

But I've watched a lot of the national Toyota "Jan" ads...
and going by them? My opinion would be....
Toyota seems to think the North American Toyota consumer suffers from brain injury and/or is on mind altering medications.
I'm routinely nearly offended by the portrayal of "us" the Toyota consumer.

But I suppose the advertising is better than the recent Chevrolet ad in which supposed potential customers are asked to comment on Chevy products using only emojis...BIG crying frowny face from me on that one.

 

With the jump in hard drug use more states legalizing both medical and recreational marijuana there is like a significant amount of the population that is on a mind altering drug.

 

DonDNH.....Follow your heart and stay true to your values. We have our children and our children's children in mind. I'm determined to hand over a cleaner planet!

 

click on delete for entune.

 

Yes, I am. But only if I can get those cool new commercials to play on that 11" screen.

 

After driving it for a few days, the tech is most likely my least favorite aspect of the car. The blind spot monitoring system is simple and intuitive, but many aspects of the touchscreen are just a pain in the nice person.

Would love to be able to turn on the FM radio with a simple button. Instead, I have to go through an unintuitive menu system. Have yet to locate EV mileage range remaining in the menu system

 

that should always be displayed. apparently, you purchased the wrong car.

 

that may be their best ad yet. luckily, they don't show the 4 seats or hatch space. or the whole look for that matter.