Featured 2016 Prius Super Bowl Commercial: "The Longest Chase" Prius4

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Feb 7, 2016.

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  1. Danny

    Danny Admin/Founder
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    Very entertaining and well-done commercial by Toyota's @Prius Team that aired during the Super Bowl tonight. Great to finally see a Prius ad capture the positive aspects of the car while mixing humor and entertainment.



    Toyota later at the conclusion of the game posted a follow-up commercial, with the police unveiling their secret weapon to stop the Prius:

     
    #1 Danny, Feb 7, 2016
    Last edited: Feb 8, 2016
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  2. orenji

    orenji Senior Member

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    Yes it was the best ad of the game. Thank God it was not the nerdy ad that was shown as being the ad to be released.
     
    #2 orenji, Feb 7, 2016
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  3. Jeff N

    Jeff N The answer is 0042

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    Bank robbers escape in a Prius.

    Well done. I liked the silent ending.

    image.png
     
    #3 Jeff N, Feb 7, 2016
  4. bisco

    bisco cookie crumbler

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    fabulous. i never thought i'd say it. might have been the best soup bowl commercial so far.merged.well done toyota, finally!!!(y)
     
    #4 bisco, Feb 7, 2016
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  5. Jomarayprius

    Jomarayprius 2010 Prius, 2014 Prius

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    Excellent! Captures the spirit of Prius. Now I think I want a red one!
     
    #5 Jomarayprius, Feb 7, 2016
  6. ATHiker

    ATHiker Senior Member

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    Great commercial, but I think the one they used needs service -- it didn't beep in reverse.
     
    #6 ATHiker, Feb 7, 2016
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  7. Former Member 68813

    Former Member 68813 Senior Member

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    +1.
    they surprised us after lowering the bar in the initial "leaked" one.
     
    #7 Former Member 68813, Feb 7, 2016
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  8. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    I think this was a really great commercial. I loved the "how hard is it to catch a Prius?" And my wife thought the driver was funny.

    I would have enjoyed it for just about any car but that it was extolling the Prius while simultaneously poking fun at common conceptions is well played.
     
    #8 TonyPSchaefer, Feb 7, 2016
  9. bisco

    bisco cookie crumbler

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    toyota must have hired vdubs advertising agency, since they had nothing else to do.merged.looks like mini is trying to overcome the same image problem.
     
    #9 bisco, Feb 7, 2016
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  10. missk8_ou

    missk8_ou Junior Member

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    Loved it!! Adding Michael Viner's Incredible Bongo Band as the accompaniment was just perfection. For those who are interested:

    Enjoy!!
     
    #10 missk8_ou, Feb 7, 2016
  11. Zojja

    Zojja Active Member

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    Definitely much better than the other one they previewed
     
    #11 Zojja, Feb 7, 2016
  12. bwilson4web

    bwilson4web BMW i3 and Model 3

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    I looked up late and missed the bank robbery setup. So my first thought was a little too busy. But from the start, loved it.

    There is a theory of seven things can be remembered. The other commercials used 4-5 which helps their message stick. But we're Prius people ... all above average.

    Bob Wilson

    ps. The Buick had one.
     
    #12 bwilson4web, Feb 7, 2016
    Last edited: Feb 7, 2016
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  13. rcsting

    rcsting Toyota Fanatic

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    Makes me want to call Dianne Whitmire to pick up a 2016 :). Great ad.
     
    #13 rcsting, Feb 7, 2016
  14. Jeff N

    Jeff N The answer is 0042

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    They just showed a sequel to the bank robber ad with the robbers being chased by a Prius police car.
     
    #14 Jeff N, Feb 7, 2016
  15. orenji

    orenji Senior Member

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    WOW the ad continues on after the Super Bowl, with Prius Police Cars trying to catch up with the robbers!
     
    #15 orenji, Feb 7, 2016
  16. orenji

    orenji Senior Member

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    This has to be the best ad ever by Toyota! :)(y)
     
    #16 orenji, Feb 7, 2016
  17. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    I agree. I love the humorous parts. Best Prius commercials so far.
     
    #17 TonyPSchaefer, Feb 7, 2016
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  18. bisco

    bisco cookie crumbler

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    way better than the game. zzzzzz....:sleep::coffee:
     
    #18 bisco, Feb 7, 2016
  19. orenji

    orenji Senior Member

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    And the story continues on...3rd ad
     
    #19 orenji, Feb 7, 2016
  20. Eug

    Eug Swollen Member

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    The "edgy" Prius comedic commercial with the hipster was mildly amusing in parts but overall I'd give it a thumbs down. Did it ever get air time? The chase one was better but somehow didn't turn my crank as much as it did for you guys.

    I kinda like the 2014 Prius commercial "Hum" better. Ironically, it's from the same ad agency as the edgy one, Saatchi and Saatchi. Is the Chase one also Saatchi and Saatchi?

     
    #20 Eug, Feb 7, 2016
    Last edited: Feb 7, 2016
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