I was able to a get a 2016 Prius 3 with ATP at invoice using the Edmunds Build and Price feature. When calculating invoice I included the Toyota Dealer Advertising fee (which was over $400 in my area), all included Accessories (e.g., floor mats, Console Applique, etc.), and the Delivery, Processing, and Handling (DPH) fee. See Window Sticker details below.
That is great, but have people actually taken delivery on vehicles through this program? I have seen some PriusChat members noting finding dealerships willing to sell a limited supply vehicle at Costco Buyer prices can be difficult. In my case, I really needed to get a replacement for my 10 year old Gen-2 and did not want to wait.
At Invoice is a great deal. Mine was a Three with the Black applique, and all weather package. MSRP was 27,522, Invoice 25,615 and I paid 26,590.[Update: I paid $26,105 - was able to convince my dealer to provide the car at the same price he offered it via TrueCar - which I checked post-deal. I was pleased that he still honored the TrueCar offer even after I'd agreed to pay more]. So, my deal was about 1.5k under MSRP, but about $500 over Invoice. Should have tried to negotiate a bit harder... :-( I was a bit happier with the extra $500 in savings Curious: What was your deal? (If you don't mind my asking)... OOPS - you already said: at Invoice... ;-)
Bay Area, CA - I got a Prius 4 with ATP package with Blizzard Pearl and All Weather Mats and Cargo Tray Plus for $30k before tax/license/fees. This was at Invoice through Costco Buyers Program. Hassle free
