So, I thought this worth sharing as an example. I had mentioned in a previous post that I was working on and had eventually traded in my wife's 2015 Prius Persona to pick up a new 2014 Cadillac ELR. Well, that was August and now it's October and her car is still at the dealership. They are now advertising it for less than I got for trade. In addition, they've replaced the front windshield (I had posted that it was cracked when I was attempting to sell it here) and pin striped the body as well. Needless to say, they're taking a loss on it. If anyone out there is interested, I'm not plugging for the dealership at all, but if you have questions about the car at all, I'm more than happy to answer them. 2015 Toyota Prius for sale in Janesville - JTDKN3DU5F0398503 - Fagan Automotive
That a 2015 Prius Persona? The advertisement say a Prius 2015 Two? For a Two for $22,499 not including tax and license is real expense. I think the new one is cheaper
It has the Persona Badge. Yeah, the dealership might garner a bit more interest if they advertised it as what it is, which is a Persona Edition. That "used" price for the headline of being just a standard Prius 2 isn't going to catch very many fish. But it's their responsibility to know what they have... and if I trade in a vehicle, that's when my worries about it's future end.
They are not selling at the moment. Toyota is giving 0% for 5 years -- same as January 2012 when I last bought. I could have purchased a new Prius v for 2.5k less then I paid 3+ years ago in 11. I bought a CT for a bit more than Toyota wanted for the hybrid
Typical of many used car dealers. They haven't a clue, and hardly ever list a vehicle correctly. Even new car sales people will tell you "The Prius Driver's know more about these cars than we do". And yes, it is definitely a Persona. I saw the badge too...
A lot of places are doing 0%...and have been for a very long time. People really can't afford to buy the number of units they want to move, so next to no APR or no APR is the only way to encourage people to finance a big ticket item.
When negotiated properly, dealers make very little on new car purchases. It's the same as Best Buy not making much on TV sales, but they are happy to sell you an HDMI cable for $50 and talk your ear off about Black Tie protection.
And with gas at $1.89 a gallon here, they've dropped the price again on it, $19,900. That's almost $3,000 less than they gave me on trade four months ago.
The sales at dealers do not equate to a one car pony show. Even if they gave you more money than the car in question they make money on other add-ons as financing fees, accersories, dealer fees, extended warranty, bank commissions and gap insurance. They might even do VIN etching for additional fees. Even if they lose money on this car its the grand total profit per month is the real number they look at. Depending on trade in and sales they may lose on some and make money on others. Its a question of the plus numbers that keep them in business. One sale does not break a dealer you have to look at the whole month sale to project if the business is making money or not.
.....and the replaced cracked front windshield and the pin stripping (I vomited in my mouth); those weren't free for them. What the hell, my son turns 16 in six months, I've promised him a car if he maintains his 4.0 I'll offer them $18,500 and take it back. ;-)
The wholesale value must be less .... Toyota is being very aggressive with discounts on the new ones. Although, I was surprised how few Prius level fives were around when I was looking a couple of months ago. One local Lexus dealer had 6 CT's that all sold while I was looking --- bought from another that had a couple. Great lease values on the CT -- cheaper to lease and then purchase.
