So I have narrowed down my car search to a Prius v version 3 or 5. Probably 3. What is the marketplace like in Southern California for them? How much under sticker should I be aiming for? I have seen people talk about anywhere from 2k to 3k under sticker.
Here in Florida they're discounting 15% + off sticker. I'm sure California may have different discount levels. Have you tried Truecar.com?