Just purchased a 2013 Prius v three after researching for the last 3 weeks. We test drove the Cmax Hybrid as well but did not like the interior layout and cargo room (5 in the family). After talking to many dealers and test driving it 4 times, I closed a deal on a Magnetic Gray Metallic model three with the floor/cargo mats for $25,700. I thought this was a good deal based on both the invoice price and what Edmunds was showing as the average sale price in my area ($25,985), hopefully I did pretty good. I love the way the car drives and hope it provides our family many years of reliable service (my first hybrid but 4th Toyota). BTW, the 0% interest for 36 months was icing on the cake.
I got my "v" 2 on Super Bowl Sunday 2012. I've been very very happy. I hope that you are as happy as I am.
Did my first mod today.... changed the reverse beep to a single beep using a cheap ODBII scanner from Amazon.com and the Torque app. Worked great and now backing up is much quieter!