I found 2 dealers with '12s on their lot. It's the end of the month and I am curious how low they will go. Any ideas? With all the internet resources, it seems dealers will go below invoice. This past week I helped a friend lease a Honda and they went $3,000 below. Thank you!
Are you leasing or buying? If buying, lots of dealers here around Louisville KY are around $2500 below invoice - I've seeing them for $23,000. Honda, I'd like to add, needs to be more aggressive in their pricing compared to Toyota, though, so I wouldn't expect as much leeway with Toyota. Sales numbers are heavily in Toyota's favor.
I purchased a '12 Prius Two a few weeks ago in Denver for $21,995. Probably could have gotten it for a little bit less.