Demography Survey: Prius v vs Prius c

I'm doing a survey to compare and contrast the demographics of Prius c vs. Prius v owners for a Marketing class project. If you're a Prius v owner, your valuable input would be very much appreciated.

The following link is the Prius v questionnaire. The one for the Prius c is in the Prius c subforum. Many thanks in advance!

Prius v Demography Survey

 

Will definitely share the results as more data is collected.

M8s, the Work Status question can accept multiple selections.

 

Most surprising result so far: Prius v owners who have responded are overwhelmingly Male, whereas Prius c owners are evenly mixed.

Granted, the number of respondents are still too small (17v vs 9c) to draw any meaningful conclusions. But if this trend holds, I wonder what that means.

 

1. Maybe. But there's even number of men vs women responding to the Prius c questionnaire. On the other hand, it appears the average age of Prius v owners is higher than Prius c owners. Perhaps it is "possible" that more older men are members of these forums than older women.

2. One respondent stated a reason for buying the Prius v thusly:

"Will carry 4 golfers and 4 bags of clubs/spikes/etc"

Was that you?!

 

Thanks for your feedback.

Regarding "occupation", if you're a homemaker then the option that fits the best would be "Not working, not looking". I actually got this from a Demographics Questionnaire template; I suppose it's one of those standard answers. BTW, that question does not require an answer, I believe.

As for "Household Income", again, those ranges were taken from the standard Demographics Questionnaire. I understand some people might feel uncomfortable answering that question. However, since everyone is anonymous there is absolutely no way for the surveyor (that's me) to see who answered what. So I hope that most people will fill in that box. It is a typical demographic metric that is used by Marketing folks to determine target segments.

So far, it looks like Toyota has done a pretty good job of targeting the right segments for the v and the c. Once there's enough data to make the results more meaningful I will definitely post some charts here for all to see.

 

After 30 responses, a quick summary:

1. More than half are over 50 (50-59 20%; 60 or older 33.3%)
2. 90% are Married
3. 73% have 0 kids under 17 in household (see #1)
4. v Three (46.7%); v Five (26.7%); v Five + AT (23.3%); v Two (3.3%); v One (0%)
5. 60:40 driving mix is most prevalent (46.7%)
6. Most cited reasons: Efficiency (96.7%); Size (73.3%); Eco-Friendly (50%); It's a Prius (40%); Comfort (36.7%); Low Maintenance (33.3%); everything else below 20%
7. No household income below $50K

One respondent commented:

Husband told me I could choose any car I wanted as long as it started with the word "Prius"!

 

I'm so jealous!

BTW, forgot to mention this stat: Male outnumber Female by 8:2 so far.

Q: Do you think the v is somehow more appealing to men than women?
(or less appealing to women than the regular Prius or Prius c?)