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Information deluge and poor decision making

Discussion in 'Fred's House of Pancakes' started by Pinto Girl, Nov 21, 2011.

  1. Pinto Girl

    Pinto Girl New Member

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    Every bit of incoming information presents a choice: whether to pay attention, whether to reply, whether to factor it into an impending decision. But decision science has shown that people faced with a plethora of choices are apt to make no decision at all.

    The clearest example of this comes from studies of financial decisions. In a 2004 study, Sheena Iyengar of Columbia University and colleagues found that the more information people confronted about a 401(k) plan, the more participation fell: from 75 percent to 70 percent as the number of choices rose from two to 11, and to 61 percent when there were 59 options. People felt overwhelmed and opted out. Those who participated chose lower-return options—worse choices.

    Similarly, when people are given information about 50 rather than 10 options in an online store, they choose lower-quality options.

    Although we say we prefer more information, in fact more can be “debilitating,” argues Iyengar, whose 2010 book The Art of Choosing comes out in paperback in March. “When we make decisions, we compare bundles of information. So a decision is harder if the amount of information you have to juggle is greater.”

    In recent years, businesses have offered more and more choices to cater to individual tastes. For mustard or socks, this may not be a problem, but the proliferation of choices can create paralysis when the stakes are high and the information complex.

    If we manage to make a decision despite info-deluge, it often comes back to haunt us. The more information we try to assimilate, the more we tend to regret the many forgone options.

    In a 2006 study, Iyengar and colleagues analyzed job searches by college students. The more sources and kinds of information (about a company, an industry, a city, pay, benefits, corporate culture) they collected, the less satisfied they were with their decision. They knew so much, consciously or unconsciously, they could easily imagine why a job not taken would have been better. In a world of limitless information, regret over the decisions we make becomes more common. We chafe at the fact that identifying the best feels impossible. “Even if you made an objectively better choice, you tend to be less satisfied with it,” says Iyengar.

    It isn’t only the quantity of information that knocks the brain for a loop; it’s the rate. The ceaseless influx trains us to respond instantly, sacrificing accuracy and thoughtfulness to the false god of immediacy.

    “We’re being trained to prefer an immediate decision even if it’s bad to a later decision that’s better,” says psychologist Clifford Nass of Stanford University. “In business, we’re seeing a preference for the quick over the right, in large part because so many decisions have to be made. The notion that the quick decision is better is becoming normative.”
     
  2. seilerts

    seilerts Battery Curmudgeon

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    And this will only get worse due to the internet.

    Having spent 10 years on Wall Street, I can say with authority that most people are far better off letting a pension manager handle their money. All but the most savvy either do too little or too much. Plus, when value declines, you can get pissed at the manager, perhaps even sue them for violating fiduciary duty if they are terrible, rather than second-guessing oneself. There is a small fraction of people who will do better with their own trading, and another small fraction who will insist on DIY investing but do worse anyway.
     
  3. spiderman

    spiderman wretched

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    I didn't know whether I should reply to this thread or not, so I will... or not. ;) j/k

    I totally get it though... I have still not researched investment firms/options for our kids' money and it just sits in a savings account making next to nothing.
     
  4. SageBrush

    SageBrush Senior Member

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    I think the argument presented in the OP misses the forest for the trees which is this: People are ill-prepared or unable to ignore poor quality or wrong information. They are unable (or unwilling) to identify and accept expert opinion, and instead follow the leader that says what they want to hear.

    It is getting worse for many, because the internet and TV allows almost unlimited FUD and disinformation. I personally do not feel overloaded at all, I feel empowered. But then I ignore Faux news (and most mainstream media as well,) so I keep the noise down.
     
  5. airportkid

    airportkid Will Fly For Food

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    +10

    I'd say at least 90% of the trouble we get into in the world is directly attributable to this quirk of our nature. Knowledge by itself isn't the antidote, either, although it's so far been more effective than anything else.
     
  6. SageBrush

    SageBrush Senior Member

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  7. airportkid

    airportkid Will Fly For Food

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  8. xs650

    xs650 Senior Member

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    The trick is finding a good manager, the large majority of them don't do as good as the overall market does. If a person does get a manager they should definitely hire one who works for a fee and will have no financial benefit from churning.
    No disagreement with that.
     
  9. daniel

    daniel Cat Lovers Against the Bomb

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    I agree that too many choices makes it harder to make a decision. For investing, I compromise: I use a couple of different advisors, but I vett their recommendations. Normally I take their recommendations, but I ask questions, and occasionally we decide together that the recommendation does not suit my needs. They know a lot more than I do about the market, and they have access to resources that I don't. But they, too, can make bad choices sometimes, since nobody can predict the future. I do not do any short-term trading. I invest for the long term.

    I've known people who do short term trading, and I've known people who gamble in casinos. I've never met anyone who admitted to losing money at either activity. It is my considered opinion that 95% of these people are lying. Maybe all.
     
  10. eagle33199

    eagle33199 Platinum Member

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    Generally speaking, people are ill-prepared to evaluate choices, or filter information to only include what they actually care about - and many people even have trouble identifying what they truly care about in a product. If you're buying a new toaster, do you care if it has a sexy woman's voice that tells you when your toast is done, or do you want it to avoid burning your bread and last a long time? Most people will go for the sexy voice, even if it produces nothing but inedible charcoal.

    What we really need is an educational system that teaches students how to process and filter information - not one that simple throws information at them and expects it to be memorized. I do a lot of that with the high school robotics team I volunteer with - When we're selecting parts for the robot, I make sure we bring up spec sheets. Often, those contain a ton of information that we don't really care about, and a few items that are really relevant. We spend a lot of time talking about exactly what we need from the part, what each possible part can supply, and ensure that the students know how to make an informed decision before proceeding.

    Personally, I've never had much problem making an informed decision. In fact, for major purchases, I take the time to lay out my requirements for the purchase and do plenty of research before making a decision. If I need a new stereo, I don't just walk into Best Buy and get one... I set a personal price point, decide on the required features, find a handful of possibilities, and do research on items like expected lifetime, repair costs, etc. From all of that, I probably end up with one that was released a year or two ago with a proven track record that contains all the features I need at a significantly cheaper price point than a brand new model. I seek out expert opinions from relevant sites that do tear downs and professional reviews of products.

    But all of that may be a simple result of my education as a software engineer, and my need to filter (or tell the computer how to filter, actually) millions of data points every day for my job.

    Oh, and lets just say I don't bother with this sort of research when going for the cheap stuff. A new pair of shoes that costs $50 and will last a year or so? Who care's what the absolute best is? I can find a pair that's good enough by just picking through them at the store.
     
  11. richard schumacher

    richard schumacher shortbus driver

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    Too much information, or too many choices? I like too much information; I dislike too many choices. Still unanswered is why more choices leads to poorer choices. Maybe that's the result of a flaw in the design of the study.

    A potential benefit of a quick decision is more immediate feedback. If that feedback is not used then there's little point in a quick decision.
     
  12. xs650

    xs650 Senior Member

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    Avoiding burning your bread and lasting a long time sounds sexual too.:D

    The politicians and 1% ers don't want a population that can think for itself. Your goal is definitely an uphill battle when the powers that be are in opposition to your goals.
    That decision is the result of good analysis.:thumb: The first analysis that should be made when analyzing something is how much analysis should be done.
     
  13. Comrad_Durandal

    Comrad_Durandal New Member

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    The problem comes from the fact that we, to a certain extent, know data is flawed in some way. Most of us don't know exactly how, or where, but we know that information has a message or agenda behind it's delivery - and since we don't have tools to analyze and quantify things like this - we 'guess', which can leave out important factors outside the realms of our knowledge or experience.
     
  14. Pinto Girl

    Pinto Girl New Member

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    I think you're politicizing an issue not intended to be political.

    The problem is a quick decision on something that does not provide immediate feedback. There's a lot of that going on these days.

    More on the decision making process:

    ___________

    Imagine the most mind-numbing choice you’ve faced lately, one in which the possibilities almost paralyzed you: buying a car, choosing a health-care plan, figuring out what to do with your 401(k). The anxiety you felt might have been just the well-known consequence of information overload, but Angelika Dimoka, director of the Center for Neural Decision Making at Temple University, suspects that a more complicated biological phenomenon is at work.

    To confirm it, she needed to find a problem that overtaxes people’s decision-making abilities, so she joined forces with economists and computer scientists who study “combinatorial auctions,” bidding wars that bear almost no resemblance to the eBay version. Bidders consider a dizzying number of items that can be bought either alone or bundled, such as airport landing slots.

    The challenge is to buy the combination you want at the lowest price—a diabolical puzzle if you’re considering, say, 100 landing slots at LAX. As the number of items and combinations explodes, so does the quantity of information bidders must juggle: passenger load, weather, connecting flights. Even experts become anxious and mentally exhausted. In fact, the more information they try to absorb, the fewer of the desired items they get and the more they overpay or make critical errors.

    This is where Dimoka comes in. She recruited volunteers to try their hand at combinatorial auctions, and as they did she measured their brain activity with fMRI. As the information load increased, she found, so did activity in the dorsolateral prefrontal cortex, a region behind the forehead that is responsible for decision making and control of emotions.

    But as the researchers gave the bidders more and more information, activity in the dorsolateral PFC suddenly fell off, as if a circuit breaker had popped. “The bidders reach cognitive and information overload,” says Dimoka. They start making stupid mistakes and bad choices because the brain region responsible for smart decision making has essentially left the premises. For the same reason, their frustration and anxiety soar: the brain’s emotion regions—previously held in check by the dorsolateral PFC—run as wild as toddlers on a sugar high. The two effects build on one another. “With too much information, ” says Dimoka, “people’s decisions make less and less sense.”

    _________

    Hope that answers your question.
     
  15. 2k1Toaster

    2k1Toaster Brand New Prius Batteries

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    I would be curious what sort of "people" they studied. As an engineer, every piece of knowledge could be vital. I don't suffer from decision-retardation, I just think.

    If you have a thinking-oriented brain, you can think. If you flip burgers and find it enjoyable, then perhaps you cannot find the lowest cost solution to buying landing strips at LAX.
     
  16. daniel

    daniel Cat Lovers Against the Bomb

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    Probably because of the multi-dimensional nature of decisions in the real world. If you are deciding based on one criterion only, say you want the heaviest car, you can list them in order and the decision is easy. But with multiple criteria, each weighted differently, the decision becomes exponentially more difficult as the number of choices increases.

    Everyone can think. And everyone has limits to their analytical powers. Even leaving aside emotional issues such as stress related to the fear of making a wrong decision, there comes a point (different for different individuals) where the problem becomes too difficult for your ability.

    I think that's the whole point of the study: What happens when that point is passed? The study is showing us physiological effects in the brain when the problem becomes too complex.

    I think of what happens to me when I play chess against a much stronger player, and I'm faced with a combination too difficult for me to analyse: At some point my brain seems to shut off, and I'll make a bad move. No matter how good a thinker you are, no matter how good a chess player you are, there will be problems/combinations, that are beyond your analytical ability.

    Remember, in the landing slot problem, it's not just a matter of picking the "best" slots: It's a question of finding the best value of a large number of slots for the money, as you are bidding against other buyers for overlapping and conflicting groups of varying numbers of slots. And each slot that you buy or fail to buy changes the value to you of the slots around it. Maybe you need a certain number of slots in a given half-hour period to meet your traffic demands; the more you acquire, the less desperate you are for each additional one, but the more your competitors acquire, the more desperate you are to get some; so the value to you of a given slot is constantly changing; and meanwhile the bidding is not just on individual slots, but on odd mixed groups of slots.

    I think it's glib to say "I can think, therefore I can solve this (or any) problem."
     
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  17. FL_Prius_Driver

    FL_Prius_Driver Senior Member

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    Seem to me that a study that overloads people has come to the conclusion that a person can be overloaded.

    I also faced the problem of a Gazillion 401k options and for a time I had no clue what to choose. But that was transient. It takes some time to educate yourself on what all that gibberish means.....and often it is meant to be gibberish. A prospectus is written to satisfy the seller, not inform the buyer. So the solution is patience, study, and research. Overload solved. 95% of the 401k options are eliminated as someone's version of stock market stew. Same with buying "landing slots". Replace overload with a long term education plan.

    I'm sure the first humans to leave Africa were suffering from decision overload. Obviously, I'm typing this since someone figured out a good enough decision.
     
  18. xs650

    xs650 Senior Member

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    The term we used to use was "analysis paralysis". :cool:
     
  19. Pinto Girl

    Pinto Girl New Member

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    Take a closer look. The study participants were not buying landing strips at LAX.

    Here's to hoping your analysis is normally more thorough than demonstrated here.

    I agree.

    Just a bit of PC intellectual elitism rearing its head.
     
  20. 2k1Toaster

    2k1Toaster Brand New Prius Batteries

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    No it isn't the exact situation, but it gets the point across. My analysis is thorough and no analysis had to be done to determine that stupid people can be outwitted.

    There is nothing wrong with elitism. Some people are better than others. If you think everyone is equal in everything you are mistaken. Intelligence is an area where some people have it, some don't. Within that there are obvious distributions.

    Yes there comes a point where you become cognitively overloaded. It is different for everyone where that points happens. However if you take the important information and catalogue it internally you don't need everything upfront. To make a computer analogy, eventually your RAM will fill up, so you page it to slower more abundant memory. When it comes time to make the final decision, you may have to scan many places of memory to get all the variables to make your decision. If you employ heuristics then you don't actually have to compute every possibility, but you can narrow in on the best probable answer. That is exactly how these types of problems are normally solved.

    If you can't memorize things that quickly, then again that is a personal problem. Those with eidetic* memories have no trouble with that. A highly functioning being with an eidetic memory and enough skill to process the basics of a question, can solve any question every time.

    *used in the common definition, not the medical definition