Actually if you're good you can do quite a bit better than any Costco or AAA rate. A new car is simply a commodity, every one a dealer has with the same specs as another dealer is exactly the same. When shopping I call every single dealer within about 1000 miles, find at least 5 copies of the exact vehicle I want, then start a bidding war to see which dealer will give me the best price. I have no problems at all flying from SF down to LA, or LV to pick up a car. Makes for a great road trip back and you really get to spend some quality time with your new bride on the way back. It's like a mini-honeymoon, but cheaper! (Picked up a CLK550 convertible for the wife 2 years back, got $14,000+ off MSRP. SCORE!)
we just purchased a 2011, we started with the costco program at 700 over invoice and went between the 2 local dealers.......ended up paying invoice. Left the dealer with a smile on my face.
Hmm... I'd love to get $1,000 off msrp on a prius. So the msrp on the toyota website is $23,500. How much is delivery? All the dealers in DFW seem to advertise the prius way above retail. Also I wonder when the 2012 model will be available?