I was at my optometrist's yesterday. Turns out his brother works for Toyota HQ in LA. He said that Toyota has a 50 (fifty!) year plan for themselves (what do U.S. car manufactures have, 2-3 years out?) and they plan on being the #1 auto manufacturer in the US within about 10 years. Also said that the Camry (along with the Highlander) will be "hybridized."
camry would be a logical choice especially since honda has announced the acord hybrid. this is definitely just the beginning!