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Prius Sales Up Big Time In July

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Aug 3, 2009.

  1. Danny

    Danny Admin/Founder
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    The July sales numbers are in, and they are looking very good for the Toyota Prius. Prius sales jumped 48% from June 2009 to July 2009, and 30% from the year-ago month. The July sales were the best-ever for the Prius, and were surely fueled by the positive word of mouth created by PriusChat forum members like you. Keep up the good work! Were you one of the over 19,000 new Prius owners in July? -- CURRENT MONTH -- -- CALENDAR YEAR TO DATE -- DSR % DSR % 2009 2008 CHG 2009 2008 CHG PRIUS 19,173 14,785 29.7 74,924 106,225 -29.1 Toyota Reports July Sales TOYOTA REPORTS JULY SALES Click here for July 2009 sales chart TORRANCE, Calif. (August 3, 2009) – Toyota Motor Sales, U.S.A., Inc., today reported that July vehicle sales hit a new monthly high for the year and jumped 27.7 percent compared to June 2009. Sales of 174,872 vehicles trailed year ago levels and were down 11.4 percent from last July, on a daily selling rate basis. The CARS program generated significant incremental sales for TMS this month. “Beyond the tangible economic stimulus, the positive environmental benefits of the CARS program is clear to see,” said TMS President Jim Lentz. “The program is achieving its goal of increasing fuel efficiency. CARS-related Toyota sales, over the seven days alone, will save customers an estimated 8 million gallons of gas and 20 million dollars in gas spending over the next year.” The Toyota Division posted July sales of 156,355 units, a decrease of 10.8 percent from the same period last year. The Lexus Division reported July sales of 18,517 units, a decrease of 16.5 percent from the year-ago month. Toyota Division Toyota Division passenger cars recorded July sales of 102,665 units, down 10.6 percent from the same period last year. Camry and Camry Hybrid remained Toyota’s volume leader in July, posting combined monthly sales of 33,974 units. The all-new redesigned Prius mid-size gas-electric hybrid posted best-ever July sales of 19,173 units, up 29.7 percent from the year-ago month. Corolla recorded sales of 29,593 units. Yaris reported sales of 5,483 units for the month. Toyota Division light trucks posted July sales of 53,690 units, down 11.1 percent from the year-ago month. Light truck sales were led by the RAV4 compact SUV with best-ever July sales of 15,912 units, up 32.5 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 9,407 units, up 39.1 percent over July 2008. The Tacoma mid-size pickup reported sales of 12,552 units for the month, up 7.6 percent over July 2008. The Tundra full-size pickup recorded July sales of 6,313 units. Scion posted July sales of 6,754 units. The xB urban utility vehicle led the way with sales of 2,838 units. The tC sports coupe recorded sales of 1,939 units. The xD reported sales of 1,976 units for the month. Lexus Division Lexus passenger cars reported July sales of 9,904 units, a decrease of 25.1 percent from July 2008. Passenger car sales were led by the ES entry luxury sedan with July sales of 4,393 units. The IS entry luxury sport sedan posted combined sales of 4,029 units. The LS flagship luxury sedan recorded combined sales of 874 units. The GS luxury sport sedan reported combined July sales of 551 units. Lexus Division light trucks recorded July sales of 8,613 units, down 3.9 percent from the year-ago month. Lexus sales were led by the RX and RX Hybrid luxury utility vehicle, which posted combined July sales of 7,811 units, up 10.0 percent over last July. TMS Hybrids TMS posted July sales of 24,295 hybrid vehicles, up 19.3 percent from the same period last year. Toyota Division recorded sales of 22,853 hybrids for the month. Lexus Division reported July sales of 1,442 hybrids. There were 26 selling days this month and last July.
     
  2. bwilson4web

    bwilson4web BMW i3 and Model 3

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    And they did it without 'waiting lists' and 'dealer mark-ups' and all of the other scruff that attended the NHW20s! That is awesome planning Team Prius!!

    Bob Wilson
     
  3. jasony79

    jasony79 New Member

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    Top 10 Best-Selling Cars: July 2009 - KickingTires

    July 2009 Top 10

    • Ford F-Series: 36,327
    • Toyota Camry: 33,974
    • Honda Civic: 30,037
    • Honda Accord: 29,774
    • Toyota Corolla: 29,593
    • Chevy Silverado: 27,617
    • Ford Focus: 21,830
    • Ford Escape: 20,241
    • Nissan Altima: 19,252
    • Toyota Prius: 19,173

    I don't think it's ever made this list. Has it?
     
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  4. Lafferty

    Lafferty Member

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    Indeed. Great work Team Prius!
     
  5. Rybold

    Rybold globally warmed member

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    "The all-new redesigned Prius mid-size gas-electric hybrid posted best-ever July sales of 19,173 units, up 29.7 percent from the year-ago month. Corolla recorded sales of 29,593 units."

    The day is approaching ... when the Prius outsells the Corolla ... and that will be a FINE day in history! :)
     
  6. Prius Team

    Prius Team Toyota Marketing USA

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    Yes, it has... but it is rare.

    Doug Coleman
    Prius Product Manager
    Toyota Motor Sales, USA
     
  7. Glider

    Glider New Member

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    I'm amazed by two things about this list:

    - a hybrid is now among the top ten selling cars in the world

    - no car in the world has twice the sales of the Prius

    You've come a long way, baby!
     
  8. 1SMUGLEX

    1SMUGLEX I love the smug!

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    And the Insight sold only 2300

    The new Prius is just incredible!!
     
  9. martinw

    martinw New Member

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    These are US numbers, not worldwide.
     
  10. MidWestGirl

    MidWestGirl New Member

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    I was one of the people who got a Prius in July. I had an '05 Corolla that got totaled and needed another car ASAP. I narrowed it down between the Prius and the Corolla. I'm happy with my decision.
     
  11. Glider

    Glider New Member

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    Thanks, I realized that after I posted. BUt still, it seems pretty amazing, even for US numbers. We used to be the largest auto market in the world, although I think China is now overtaking us.

    This also brings up the question "How's the Prius ranking in the worldwide market?" Haven't seen any data on that.
     
  12. DaveinOlyWA

    DaveinOlyWA 3rd Time was Solariffic!!

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    a great achievement no doubt. an increase in sales from july 2009 is more than impressive considering last year at this time gas was at or near $4 a gallon making high mileage cars in great demand which means the 2009 sales figures for the Pri were a bit bloated because of that. now to top those numbers by another 29% is a HUGE statement on the 2010 moving from niche marketing to mainstream
     
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  13. bwilson4web

    bwilson4web BMW i3 and Model 3

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    "Varoom Varoom" my Equus asinus.

    Bob Wilson
     
  14. Rybold

    Rybold globally warmed member

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    I'm not sure about global, but this was recently released for Japan:
    http://www.japantoday.com/category/business/view/over-25000-toyota-prius-hybrid-cars-sold-in-july

    Thou shalt not knock another hybrid.
    I wouldn't mind seeing the Prius higher up on that list and seeing the Insight as number ten. Instead, two spots on this list (including #1) are occupied by gas guzzlers.

    I think many consumers have made a permanent, irreversable shift away from gas guzzlers and towards fuel efficient vehicles. I think we now have a good slice of the pie graph of the general public that is now on our side. If gasoline prices were to stay unchanged at today's prices and if automakers continue to transition more and more towards hybrids, I think the general public would slowly head towards greater than 50% of all vehicle sales being hybrids. I base that in part on the success of the Prius at current gasoline prices and the fact that automakers have pretty much axed SUVs (permanently).
     
  15. Indyking

    Indyking Happy Hyundai owner...

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    Indeed, the Prius sales figures look great, but I hope Toyota has another plan for striving other than the new Prius...
     
  16. lamontcranston

    lamontcranston Umbra Tenet

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    This is a mixed blessing for me... I was hoping a down economy and reasonable gas prices would give me some bargaining power when buying my new car.
     
  17. Glider

    Glider New Member

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    So, the 2010 Prius is now #10 in the US and #1 in Japan...could well be in top 10 (or higher) worldwide. Kudos to Toyota engineers, managers, sales people, etc.

    Excellent point. In our zeal to praise the Prius, let's not get too pious. My wife, a proud 2009 Camry Hybrid owner does look too pleased when I complain that I'm "only" getting 48 MPG in stop and go traffic.

    "A rising tide lifts all boats (including other hybrids and electrics"
     
  18. TKY

    TKY Member

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    Like MidWestGirl, I too made my purchase in July. I chose the Prius over the Ford Fusion, Fusion Hybrid, and the Honda Insight (Hybrid) and I purchased without using CARS money. I did replace a clunker; a Durango getting 14/16 MPG and requiring Premium gas. And, I too am very happy with my decision.

    Thanks for a great car Prius Team. --TK
     
  19. bwilson4web

    bwilson4web BMW i3 and Model 3

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    Hummm, there comes a point where the different hybrid architectures have different engineering attributes. All hybrids are not alike and it isn't a 'knock' to discuss the differences. For example, a hydraulic hybrid would be an excellent solution for urban government trash collection trucks and military armored vehicles. However, it might not scale well for vehicles with other usage profiles.

    Another example would be the 'auto-stop' hybrids of GM. I've long speculated that a rural, mail delivery route might provide a driving profile in which they would at least provide some payback. The distances between mailboxes along with frequent stops, 2-3 per mile, might actually work for a Saturn VUE auto-stop, hybrid over a regular Saturn VUE. However, I suspect the Ford Escape might be a better solution and a Toyota Highlander, too much SUV for the task.

    As long as the strengths and weaknesses are covered with quantitative data, I don't see any problem with discussing any and all hybrids. Just use the same scale, the same set of criteria, with some justification of that criteria, and I'm a happy camper. After all, sensitivity training also means 'desensitivity' to things that have no weight or are used in the wrong context. <wink>

    Bob Wilson
     
  20. richard schumacher

    richard schumacher shortbus driver

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    There is still a business tax credit for buying big-@ss trucks. Write or call your Congresspeople and tell them to end that particular bit of social engineering.