best online advertisement... ever!

So THAT'S where my advertising fee went!

 

It's still up too

 

I'm not sure what the message is here. Is Toyota trying to attract buyers with poor spelling skills, or are they after buyers who care enough about what they write to ensure their spelling is correct?

 

Is that the new Honda Insight?

Tom

 

The latter. I use dictionary.com not because my spelling is poor but because when I come across a word I don't know, I try to enlighten myself with its definition. Brilliant metaphor by Toyota. Use this website and this car to enlighten yourself. Nice find.


100th post! :rockon:

 

I would use dictionary.com to help my spelling, but I can't spell well enough to type in the URL.

Tom

 

The latter in my case. I was posting something here yesterday and ran into one of those "man, there's a better word than THAT"....
So opened Dictionary.com for the thesaurus. And the Prius banner was there. I wondered (really) if I had a trojan horse on my laptop, monitoring my usage for advertising links.

I've noticed that some sites display ad banners at times relative to the subject matter entered. Smart.

Hal 9000

 

We're not just a one trick pony!

By the way, can anyone tell me the definition of "solar"?

Doug Coleman
Prius Product Manager
Toyota Motor Sales, USA

 

Very nice product placement on the solar page. The Prius is also shown when you look up "Hybrid"

 

You're not comparing Erica to a horse are you? I don't think she would like that.

Tom

 

If anyone was looking for that background image, it appears to be here: http://sp.ask.com/sh/i/h/dictionary/prius_HPTO_centeredLock_1050.jpg

Nice work Prius team! It looks really nice!

 

Ran into this on Wall Street Journal Blogs>




Technology News and Insights

• June 4, 2009, 8:05 AM ET

Prius Takes Over Dictionary.com’s Home Page



To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers...


Prius Takes Over Dictionary.com’s Home Page - Digits - WSJ

 

This is really neat. If you look up the word "Solar" on the "Prius Sponsored Dictionary.com site", you will get the normal definition. What was neat, was the addition of the "Prius Related Words" section that populated the upper left edge of the page. Any of those links took you to the Prius Configurator on Toyota.com

solar definition | Dictionary.com

 

...So the lonely white 2010 Prius continues its search for the Telletubbies...

Alright, like or dislike this new advertising, I think Toyota should expand the campaign philosophy. Everything from static ads, to the latest commercials looks like the enviroment of a childrens show.

Remember the Toyota Website homepage for the 2009 Prius? It was pictured parked infront of a restaurant, in the city. Other pictures had the Prius being driven, by visible drivers. My problem so far with the 2010 approach? Too unreal. No visible driver, cartoonish enviroment.

Honda is showing the Insight being driven, by people, to the beach. To a concert, to a parking garage. So far, The 2010 Prius has been trapped in Make-Believe land.

Please, help me free the 2010 Prius! It's stuck in an advertising campaign seemingly designed to appeal to Pre-Schoolers.

There's nothing wrong with the TV ads, or these static internet ads. But there doesn't seem much particularly right either. I thought that Toyota wanted to mainstream this Prius? These ads are so unreal and so focused on "Green Cred" that they hardly reach out to a mainstream audience.

Please I hope the White Prius finds The Telletubbies soon. Then maybe we can move on to adult ads. .......AGAIN!

 

Ok, if that's not good enough...

... how about a FREE* 2010 Toyota Prius?!

Sound too good to be true?... well, that depends on your state of reality

Store - The Sims 3

*With purchase of game, of course!

Doug Coleman
Prius Product Manager
Toyota Motor Sales, USA

 

Found it!

 

People who care enough to look up the spelling and meaning of a word as opposed to those that don't give a ratz azz.

 

I like it!