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Direct Dealer Pricing - from a dealership in Florida

Discussion in 'Gen 3 Prius Main Forum' started by drspielman, May 30, 2009.

  1. drspielman

    drspielman Grand Master Chief

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    Vehicle:
    2010 Prius
    Model:
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    Hi Guys. This was sent to me from a dealership in South Florida. It lists the invoice and cost. Here is the information on the breakdown:

    [​IMG] [​IMG] [​IMG] Please click the Print button to print this page. Once you have successfully printed, click the "Close Window" button above to close this window.
    Cust. Name: Cust. Phone: Dealer: Lipton Toyota Contact: Phone: Series: Prius Model: Hybrid 1229 - Base Gas/Electric Sedan Model Year: 2010 Transmission: Continuously Variable Trans VIN: XXXXXXXXXXXXXXXXX Exterior: Black Interior: Leather [​IMG]
    Estimated Pricing*
    Invoice MSRP Base $25,385.50 $27,270.00 Options $1,759.90 $2,029.00 Manuf. Delv, Proc, & Hndlg $775.00 $775.00
    Southeast Toyota Admin Charge $818.00 ---
    Total $28,738.40 $30,074.00 + Dealer $898
    Base - the price the Dealer pays the Manufacturer for the vehicle. Options - the amount of optional equipment (accessories and packages) installed on the vehicle. Manuf. Delv, Proc & Hndlg - Delivery, Processing & Handling - the fee that is paid by the Dealer to the Manufacturer to cover the cost of transporting the vehicle to the dealership. Admin - the Administrative Fee is a charge paid by the Dealer to Southeast Toyota, the regional distributor, and is used for the regional dealer support programs. [​IMG] Invoice MSRP Carpet Mats and Trunk Mat $153 $229 Southeast Toyota Distributor Plus $77 $0 Final Quality Inspection Certified Technician 46 Point Picture Asset Program Navigation Package: $1,530 $1,800 Voice-activated Touch-screen DVD Navigation System with JBL AM/FM/MP3 4-disc CD changer Eight Speakers Integrated Satellite Radio Capability Hands-free Phone Capability and Music Streaming Via Bluetooth Wireless Technology and Backup Camera Navigation System comes XM Nav Traffic Ready 48 MPG Highway [​IMG] 51 MPG City [​IMG]

    [​IMG] Mechanical 1.8L DOHC 16V VVT-i 4-Cylinder Engine [​IMG] 17" Aly Whls & P215/45R17 Tires [​IMG] 4-Whl Disc Brakes / Front Ind Suspension [​IMG] Electric Power Steering (EPS) [​IMG] Hybrid Synergy Drive System, AT-PZEV Safety 3-Point Seatbelts w/ALR/ELR Pass Belts [​IMG] Dr & Fr Pass Advanced Airbag System [​IMG] Dr & Fr Pass Seat Mounted Side Airbags [​IMG] Dr & Fr Passenger Active Headrests [​IMG] Eng Immobilizer, Tire Press Monitor Sys [​IMG] LATCH(Lwr Anchor & Tethers for Children) for Outboard Rear Seating Positions Only [​IMG] Side Curtain Airbags & Dr Knee Airbag [​IMG] Star Safety System includes: Enhanced Vehicle Stability Ctrl w/TRAC Anti-Lock Brakes w/ EBD & Brake Assist Comfort/Convenience 3 Dr Smart Key & Leather Seats & Str Whl [​IMG] 6-Way Adj Driver Seat w/Power Lumbar [​IMG] 60/40 Split Fold-Down Rear Bench Seat w/ Fold-Dn Ctr Armrest & Adj Hdrests [​IMG] Auto Climate Ctrl Sys w/Plasmacluster [​IMG] Center Console w/Sliding Armrest/Storage Compartment & Dual Front Cup Holders [​IMG] Cruise Control, Instant MPG Meter [​IMG] Dual Glove Box & (2)12V Pwr Outlets [​IMG] EV/Eco/Pwr Modes & Touch Tracer Display [​IMG] Htd Fr Sts, Autodim Rrvw Mrr w/Homelink [​IMG] JBL AM/FM/MP3 6-Disc CD Chgr w/8 Spks, Integrated Sat Radio/Ant, Bluetooth Wireless Technology and Aux Audio Jack [​IMG] Multi-Information Display w/ Trip Info [​IMG] Pwr Locks & Pwr Windows w/Auto Up/Down [​IMG] Rmte Keyless Entry & Push Button Start [​IMG] Tilt/Telescopic Steering Whl w/Controls Exterior Clr-Kyd Foldable Pwr Heated Outside Mrrs [​IMG] Front Variable & Rear Intermittent Wiper [​IMG] LED Hdlmps w/Auto-Off, Auto Lvling, HSD Blue Accents, Hdlmp Washers & Foglmps [​IMG] Rr Deck Spoiler, HSD Blue Accent Badges * This price does not include any options that may have been installed at the dealership. Please contact your local dealer for details. There may be other dealer preparation or service fees not shown above that are charged by the dealer, which represents costs and profit to dealer for items such as cleaning, inspecting, adjusting vehicles and preparing documents related to the sale. Please see your dealer for details. Selection of Incentive or Special APR may affect final selling price. Specifications, standard features and available equipment are based upon information available at the time of posting, are subject to change without notice.
    Warranty Info
    The New Vehicle Limited Warranty provides 8-year/100,000 mile coverage for traction battery/specific hybrid components, 3-year/36,000 mile basic coverage, 5-year/60,000 mile powertrain coverage, plus 5-year/unlimited mile corrosion perforation coverage. Some components may have longer coverage under California emissions warranty (applicable in CA, CT, ME, MA, NJ, NM, NY, OR, PA, RI, VT, WA). See Warranty and Maintenance Guide for details. An extended service contract may be available for the vehicle. Ask dealer for details. Manufacturer's suggested retail price includes manufacturer's recommended pre-delivery service. Gasoline, license and title fees, applicable federal, state and local taxes and dealer and distributor installed options and accessories are not included in the manufacturer’s suggested retail price.
     
    #1 drspielman, May 30, 2009
    1 person likes this.
  2. drspielman

    drspielman Grand Master Chief

    Joined:
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    Vehicle:
    2010 Prius
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    Sorry this did not post correctly, it is not lined up properly, but I think you can see the overall info:

    Estimated Pricing*
    Invoice MSRP Base $25,385.50 $27,270.00 Options $1,759.90 $2,029.00 Manuf. Delv, Proc, & Hndlg $775.00 $775.00
    Southeast Toyota Admin Charge $818.00 ---
    Total $28,738.40 $30,074.00 + Dealer $898
    Base - the price the Dealer pays the Manufacturer for the vehicle. Options - the amount of optional equipment (accessories and packages) installed on the vehicle. Manuf. Delv, Proc & Hndlg - Delivery, Processing & Handling - the fee that is paid by the Dealer to the Manufacturer to cover the cost of transporting the vehicle to the dealership. Admin - the Administrative Fee is a charge paid by the Dealer to Southeast Toyota, the regional distributor, and is used for the regional dealer support programs. [​IMG] Invoice MSRP Carpet Mats and Trunk Mat $153 $229 Southeast Toyota Distributor Plus $77 $0 Final Quality Inspection Certified Technician 46 Point Picture Asset Program Navigation Package: $1,530 $1,800 Voice-activated Touch-screen DVD Navigation System with JBL AM/FM/MP3 4-disc CD changer Eight Speakers Integrated Satellite Radio Capability Hands-free Phone Capability and Music Streaming Via Bluetooth Wireless Technology and Backup Camera Navigation System comes XM Nav Traffic Ready
     
    #2 drspielman, May 30, 2009
  3. accordingly

    accordingly Member

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    Edmunds.com has the exact same invoice price listed.
     
    #3 accordingly, May 30, 2009
  4. Vincent

    Vincent Don't Wait Until Tomorrow

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    Location:
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    Vehicle:
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    Model:
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    Like I said in another thread - MSRP for your South Florida Prius V with Navigation is $30,074. Stick to that number for a good deal.

    Good Luck.
     
    #4 Vincent, May 30, 2009
  5. drspielman

    drspielman Grand Master Chief

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    Hey Vincent,

    I spoke to a dealer yesterday who explained that I could wait until July/August and get it close to invoice.
     
    #5 drspielman, May 31, 2009
  6. Vincent

    Vincent Don't Wait Until Tomorrow

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    I believe it.

    Dealers across the Country seem to be sticking to MSRP so far, although there's always an impatient buyer who will pay a premium to "have it now". When the initial demand is satisfied, dealers will start to deal. However, the real pricing pressure will return as gas crosses the $3.00 mark (or even +$4.00 like last Summer).

    There may be a very short window between satisfying the initial demand and getting a deal and the return of high gas prices and the MSRP premium.

    I'm loving my 2010 and you will too.
     
    #6 Vincent, May 31, 2009
  7. no_to_co

    no_to_co Junior Member

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    no luck with MSRP here in LA. so far everybody is doing $3000 or more over. I am a little disenchanted. We'd pay MSRP for one today if we could. I was told that I could order one, but i still would have to pay whatever the current markup is when it was delivered. Crap!
     
    #7 no_to_co, May 31, 2009
  8. GeoGeek

    GeoGeek Member

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    Take a drive/flight east.....I've read posts here on PC claiming more reasonable pricing in Arizona & Nevada.
     
    #8 GeoGeek, May 31, 2009
  9. PriusSport

    PriusSport senior member

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    where is that $21-22K base model?
     
    #9 PriusSport, May 31, 2009
  10. djasonw

    djasonw Active Member

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    Not for nothing but if anyone pays $3k over MSRP is a real sucker. Remember the PT Cruiser and the premiums those cars were getting. I know there's no comparison, but there is NO excuse for paying $3k over for a Prius that will be a little over invoice in three or four months time. Mark my word!!!
     
    #10 djasonw, May 31, 2009
  11. jonchock

    jonchock New Member

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    Did you try Dianne Whitmire from Manhattan Beach Toyota? Search the posts around here. She states MSRP. She might even have a few Priuses coming soon.

    I ordered one from her allotment last Wednesday. Should be here in about 10 days (hopefully less)
     
    #11 jonchock, May 31, 2009
  12. dbacksfan

    dbacksfan Member

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    Deleted as it was redundant with above posting...
     
    #12 dbacksfan, May 31, 2009
  13. drspielman

    drspielman Grand Master Chief

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    It would be cheaper to fly to Florida to buy one for msrp than to buy one in L.A.
     
    #13 drspielman, May 31, 2009
  14. Notinarush

    Notinarush Junior Member

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    It would be cheaper to buy it anywhere else in the country and pay a car transporter to haul it back.
     
    #14 Notinarush, May 31, 2009
  15. SageBrush

    SageBrush Senior Member

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    Dianne Whitmire (or her dealership, depending who you wish to believe) has a spotty past. They played a bait and switch routine offering msrp as an online sale, but the cars were typically only available 'on the dealership floor' at steep mark-up.
     
    #15 SageBrush, May 31, 2009
  16. no_to_co

    no_to_co Junior Member

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    LA is a whacky place. You are more likely to park between a Mercedes and a BMW at the grocery store than between a Chevy and a Ford. There is just to many people here to whom the extra $3000 is like an extra $20 for you and me. The guy at the dealer told me that when the Lexus SUV hybrid came out it was selling $14000 over MSRP, and a rapper came over from Hollywood to buy it from him, because the Beverly Hills dealer was selling it $20K over invoice. in any case, true or not, this is all bull. I will probably send out an email to the Toyota dealers that are a little further out of the way to see if they sell one for MSRP. I at least drove the car and it definaely matches my expectations, so I wll buy it if I can.
     
    #16 no_to_co, May 31, 2009
  17. jonchock

    jonchock New Member

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    I'll see in about 10 days. However Diane seems very sincere and easy to communicate with. She seems to be a very active member on these boards. Believe you me, if any shenanigans happens with my deal, I'll let you all know.
     
    #17 jonchock, May 31, 2009
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