2010 Prius Option Packages at NAIAS

Three packages here too, none of which have SKS. Eight airbags are fitted on all models, plus ABS, VSC, alarm (including ultrasonic sensors) and immobiliser. Metallic paint is a £345 option on all 'grades', leather is a £1,325 option.

The base T3 (which I have) has CD player (no MP3/WMA or Aux input socket) with six speakers, 'analogue' MFD, 16" alloy wheels with locking wheelnuts, leather-trimmed steering wheel. Tonneau cover is standard. Cost is £17,870.

The T4 adds front fog lamps, 9-speaker 6-CD changer, 'digital' MFD, Aux input, and cruise control. Costs £18,655 (£785 more).

The T-Spirit adds to T4 Bluetooth, parking camera and parking assist, and nav. It costs £20,710 (£2,840 more than T3). That's a heck of a lot of money for very few additional features.

I bought my car as an ex-demonstrator, one of several at the dealer. I decided to go for the slightly newer T3 as I didn't feel that I needed any of the T4's features.

You do have to understand that more than half of the cars built have been sold in North America. According to Toyota's 'Million Prius' press release, of 1,027,700 cars sold, 591,600 were sold in North America, 315,000 in Japan, 100,700 in Europe and 20,400 elsewhere. According to the UK industry body

 

Fred, We haven't see the price structure just yet. Toyota also want the demand to be equal to production capacity and they don't want to give the cars away. The key to a successful venture is a reasonable profit.

 

So there seem to be two different opinions on this thread: 1) Toyota may only have three option packages in the 2010 Prius, and we'll just have to live with it, or 2) The silver/gold/platinum packages are for pre-orders only, and when sales are announced to the general public, there may be more packages. I have a depost down on a 2010 Prius, but if I will have more flexibility to build the car I want by waiting, I'll probably do that. Toyota - given that demand may not be as strong as you might have predicted a year ago, what's my incentive to pre-order? Supply may not be constrained at launch because of the economy, so unless the silver/gold/platinum are the only packages that will ever be available, why shouldn't I wait and see if I can work a better price with the dealers?
I think most of us would REALLY like to have more package options-the three you have picked, while I understand the rationale behind them, will give a "base", "upper tier," and "fully loaded" stratification in your marketing; if the base models are in short supply, it will look like you are doing a bait and switch to much more expensive models. I think you should have at least one and probably two more tiers - I'm sure there is discussion about a "bronze" model that is lower than silver to compete with the Insight, but the most important package to me is the addition is an "electrum" option that is between silver and gold. That's the one I'd plunk money down for today (if it had the solar sunroof - we need it here in Texas!).

 

Hello! This is my first post here on Prius Chat. I'm looking to buy my first Prius as soon as the 2010 comes out and I will definitely be going to take a sneak peak at the Chicago Auto Show in a couple weeks.

I'm really torn between the Gold and Platinum package. I was really holding out to buy the 2010 Prius because I was hoping Toyota would finally decide to have a moonroof. Much to my excitement, I was right. Problem is, I also want the larger 17" alloy wheels, because frankly, I don't like the look of the 15" wheels, and we no longer will have the choice of 16" wheels. I'd also like to have the LED headlamps, but it's not a necessity, and I could care less about fog lamps and all the other extras. I don't think I'm willing to give up the moonroof and solar panels for a little vanity. My question is: would I be able to go with the Gold package, and then buy larger (either 16" or 17") Toyota or aftermarket wheels and tires for my Prius with no issues? Any thoughts or suggestions on this topic would be greatly appreciated.

 

Did you see that list Rick? Love to know what is on it.

 

x2....I'd love to see that list as well.

 

Isn't that almost always the case? I guess it all comes down to how much you need the car when it becomes available. If you can wait, you may be able to work out a better deal. It all depends on the economy and demand for the new Prius. If there's a lot of pent up demand for the 2010 Prius in your area, you may have to wait a while longer after it's released to get yours.

Personally, my local dealer asked me to plunk down $500 to get on their wait list, but I'm holding out a tad longer. It rubs me the wrong way to have to part with cash to wait for something they won't get for many more months...and I don't even know pricing yet! Given that there are a LOT of cars on their lot, I figure I have a little more time.



--DotComCTO

 

You guys are nerding me out with these acronyms....

LKA= Lane keep assist?
ACC=?
PCS=?
IPA=Intel Parking assist?

 

ACC = Adaptive Cruise Control
PCS = ? Predictive Collision System

 

Rick,

One item that does intrigue me are the LED headlights. In the list that you saw (real or imaginary) were the LED headlights always tied to a package (likely high end)? If I had my choice, I'd like a low end package but have the opportunity to have LED's. But, I'm thinking that the LED's will be similar to the HID's (e.g. only available on the high end packages).