Featured How To Sell EVs To People Who Hate Them

i hope the car dealers see this

 

If tweakers and thieves weren't such an issue I'd probably have kept my old ICE car and just gotten an ebike. But there's no way in hell I'll buy a $3k bike just for it to get stolen while I'm getting groceries.

People need to stop forcing current EV tech down everyone's throats. Power storage and delivery needs to improve first.

 

Truely fascinating , not only for EV but it sheds some light on the US political mystery perceived outside your country , being that democracy is represented by 2 camps only.

 

Reverse psychology - Secretary Pete on Fox "News"

 

i've never understood the 'people need to sto forcing ev's down our throat' sentiment.

i don't know anyone who feels that way, and they all drive gassers of their choice.

 

Really? You don't see legislation being passed forcing out certain ICE vehicles? CA already has a deadline on EV-only vehicles, 2035.

The carbon credit program for manufacturers which is BS.

Whether you're paying attention or not, it's being forced. It's not a transition being done willingly. And it's ridiculous given our awful electric grid infrastructure and our aversion to nuclear energy. Both of which are going to be needed but we have a scared and ignorant population overseen by aging leadership who thinks nuclear waste is green goo.

We are not ready for EV rollout. Our grids can't even handle extreme hot/cold conditions.

 

California's program is just a continuation of the ZEV program that has been around for years now. Manufacturers already have to sell 25% to 30% zero emission vehicles. It only covers new car sales, and allows PHEVs.

 

you're worried about things that won't likely happen. nothing is being forced, ev's are a tiny percentage of the total vehicles, and growing very slowly. slowly enough for the grid and renewables.
if you are going to worry about electrical usage, take a look at server farms and crypto mining.

 

I guess it depends on how you ant to look at it.

Certainly the car companies are being forced to "offer" EVs for sale.
And the increasing volumes make it so they off them at attractive prices.
But no consumer is being forced to buy anything.
Anyone can buy a new ICE car (in CA for example) up until the 2035 date.
And after that date you can buy any used car, ICE or EV.
And you can buy a new ICE car in another state and register it in CA.

So I don't see any "forcing" but admit it is making it more difficult to continue buying and using an ICE car far off in the future.

Given the progress in EV technology over the past ~10 years in terms of pricing, battery range, charging infrastructure and charging speed it is difficult to argue that EVs won't be adequate for most people in a few years. Your view might be different, but that doesn't mean anyone is being forced.
Yet.

Mike

 

Global ICE car sales have been dropping since 2017. Time may come that production levels mean they cost more than EVs.

 

Um.. Perhaps include a "full level" home charger install with purchase.because of labor rates,
In my area,

 

The global automotive motors market for ICE vehicles is (globenewswire.com)

"The global automotive motors market for ICE vehicles is projected to grow from USD 23.0 billion in 2022 to USD 28.7 billion by 2027, at a CAGR of 4.5%"

Internal combustion engine market size to grow by USD 27.2 billion from 2022 to 2027; Growth driven by growing demand to improve vehicle performance - Technavio (yahoo.com)

"The global internal combustion engine market size is estimated to increase by USD 27.2 billion between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 8.32% during the forecast period."

quoting fonts due to fonts in the articles.

Electric vehicles are nice and in some parts of the US may be even just a little cheaper to run than a gas vehicle. From a world perspective there would be quite a few different situations for wholesale EV adoption. In many countries an EV would be manufacturing art - incapable of being reliably charged or driven due to their electric infrastructure.
In countries with a good cheap electric resources EV's begin to make some sense for countries like Norway with a Government supported incentives.
EV adoption faces a witches brew of uncertainty in most areas of our world and in countries like the US would all but disappear except for government incentives and the new technology factor.

I own a PHEV and like it very much but am also a realist - our area is one of the few areas in the US where a car driven on an electric charge is a little cheaper to operate which is why I have one.

Best way to sell someone something - give the customer what they want - that is a fit for their lifestyle- at a fair price- with good economy and reliability. Don't demand people buy a product or try to bribe them with government incentives - let the product and its utility speak for itself. Incentivizing a product with Barnum and Bailey smoke screens in the way of incentives and programs will only leave people disappointed when the show is over, the smoke clears and they are left with a product that doesn't fit their needs.

 

Those sources are discussing market growth in relation to dollar amounts, not number of units. That can increase without total units changing by shipping higher priced cars. They are also about motors and engines, not vehicles. The first source is talking about electric motors, and not just traction ones. They are claiming the market for the motors powering things like sunroofs are going to grow as more options.

The other source is talking about ICEs, but the numbers includes the aircraft and marine markets. For cars, the increase will be coming from emission requirements, which means more engines with newer tech and higher price tags. They mention hybrid engines, so the numbers could include the EV motors for that.

The engine market growing in dollar amounts does sort of support my prediction of ICE cars increasing in price.

I was referring to unit sales.
"These figures suggest that global sales of non-electric cars peaked in 2018. This aligns with other estimates published elsewhere; for example, Bloomberg New Energy Finance reported that sales peaked in 2017."
Tracking global data on electric vehicles - Our World in Data

It was the Bloomberg table I saw. That one projects ICE sales to continue dropping as EVs increase. More recent numbers may change how those play out. EV sales are unlikely to stop growing, and the overall market isn't growing faster than them. ICE sales are unlikely to go back up to their peak.

 

I haven't seen the video yet, but my question is how do you sell EV's to those of us who'd like to have an EV? I know of several people who say they're open to the idea of buying an EV some day. But with the way the economy is right now, it doesn't seem like a good time to get into any debt buying a car, especially one that will likely depreciate like a boat anchor in high water. That, and range anxiety.

 

I remember California adopting legislation mandating that 2% of the new car sales be EV or hydrogen by 1998, and 10% by 2003.

California has a considerable history of 'slightly adjusting the goalposts' as the 'deadlines' approach.


12/26/1995: California Is Backing Off Mandate for Electric Car - The New York Times
3/30/1996: State Air Board Repeals Mandate for Electric Cars - Los Angeles Times

 

And the current goal has the wriggle room to back off. Though the ZEV program in place had reached the new car sales percentage that was the maximum by legislation. They needed to expand that, which meant a new top goal, just to further increase the old level. Even if California backs off the current target, they are already increasing the EV mix past the old rules.