2023 Prius Canadian Information

A Stunner is Born: All-New 2023 Toyota Prius Arrives This Winter | Toyota Canada


In Canada, the 2023 Prius will be offered in two grades, XLE AWD and Limited AWD. With a wide selection of available colours including the all-new Cutting Edge and Guardian Gray, as well as Wind Chill Pearl, Black, Supersonic Red or Reservoir Blue. AWD will be standard on both grades.

The 2023 Toyota Prius XLE AWD (starting MSRP: $36,490) comes standard with 19-inch alloy wheels, an 8-inch Toyota Multimedia touchscreen, an 8-way adjustable heated power driver’s seat, SofTex seating and a heated steering wheel. Additional standard features include 6 USB-c ports, Electronic Parking Brake (EPB), SofTex steering wheel, rain-sensing wipers, smart key, wireless charger and Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA).

The 2023 Toyota Prius Limited AWD (starting MSRP: $42,990) includes all standard XLE AWD features and adds a 12.3-inch Toyota multimedia touchscreen, JBL Premium Audio system with 8 speakers, a fixed glass roof, heated and ventilated front seats, a power back door, a Digital Key, a Panoramic View Monitor, Digital Rearview Mirror, heated rear seats, Advanced Park, and Front and Rear Parking Assist with Automatic Braking (PA w/AB).

New to Toyota, the Advanced Park system executes necessary steering and braking controls and helps drivers navigate the vehicle into a selected parking space. It’s capable of parallel parking and backing up into a perpendicular space. It can even offer assistance in exiting a space.

 

Basically prices are up $6,000-$10,000 for the Canadian model.

In fairness, do you get a lot more equipment that was never available in the old Prius.

 

No. Only LE models have that and we’re not getting it.

Well it’s moving upmarket with Camry-like equipment.

Oh right. I forgot about the Technology Package.

Yes you’re right, it’s $7,000, not $10,000.

Yeah which means the Prime is easily >$45k, dare I say $48k? (Before incentives)

 

Availability of a spare tire and smaller rims.

 

Maybe wait for the Prime? With the extra incentives (qualifies for the $5k federal) plus $4k BC if you qualify, that might end up being cheaper than the regular Prius.

Still no spare though.

 

Only for 2016 and part of 2017. And it was any model with the Li-Ion battery (so Touring and Technology trim levels)

 

Car companies don't usually use the current exchange rate due to fluctuations (Exception being Tesla). With the current exchange rates, I've noticed it's around 1.2x or about 84 cents to the loonie. That'll place it around CDN$38,500 which is a bit closer.

As far as I can tell, the equipment is nearly identical. The US version has the ability to add the pano roof, digital key and 12.2" multimedia display but the standard features look identical to me at first glance.

Does the US still get 2-years of Toyota Care? (that's included service/maintenance). Canada doesn't.

I hope so. But you'd have to imagine Toyota is balancing MSRP with incentives. Lopping off $5k federal at $48k, places it the same as the Prius Limited AWD and below at $45k. Then add in province rebates and Toyota will be handcuffing the regular Prius. The only reason to go the regular Prius route is because you want AWD or you don't have provincial rebates to bring the price lower.

No. Especially since the RAV4 Prime went up by $3,000 (XSE w/ Tech Pack is now $59,740 and loses embedded navigation and power passenger seat). It'll give Kia some wiggle room to increase their price but still say below the RAV4 Prime.