Featured Toyota scambling to change EV plan

sounds like they are rudderless, or at best, the rudder is only full port or full starboard

 

Times they are a changin ! Or that is what we're supposed to believe, ya know.

Who saw this happening a few years ago? Is this another jump on the bandwagon story? wait for it !

Tesla announces : Tesla fool cells car
youtu.be/slm7qm9dAYc

 

I guess Toyota's plan for a red wave for the mid terms leading to a roll back of humanity as we know it to the 1950's intolerance and gas guzzlers being the preferred vehicle again didn't work out as planned?

 

This was 'leaked' a few months ago.
Toyota changing strategy? | PriusChat

 

"... Elon Musk's Tesla made almost eight times the profit per vehicle as Toyota for the third quarter, partly because of its ability to simplify EV production and reduce cost, ..."

From the article, a good reason for digging in a different direction.

The following is nonsense:

Bob Wilson

 

Yup, more FUD. The change in direction and future Toyota 2026 plans for adopting a method to get to EV production.... blah, blah, blah. Typical Toyota, and pathetically sad to see a company refusing to do an about-face for a nearly a decade and a half of radical automotive industry change. Kodak.

 

The following is exactly what's expected. roc on Tesla fool cell army ....

 

yep ... cats out of the bag.
Toyota will survive - albeit late to the party. Whether the e-tgna platform survives may be a different matter. john1701a is gona be hard pressed to continue holding on to the 'know-your-audience' mantra - as Toyota sees world government's cattle prod intervention / anti-gas burner push.
.

 

It's a quote from the OP article. Tesla's manufacturing cost advantage is part of the reason why Toyota has assembled this evaluation group, which they haven't done in over a decade.

 

smoke and mirrors? just my first thoughts
ymmv and usually does. however - the times they be a changin, or at least that's what they'd like to have us keep on believin.

 

Toyota was the #1 automaker in the US for the first time ever last year, so I really don’t think they’re scrambling. They just aren’t rushing to make empty promises 10 years in advance for a little good PR. Perhaps they understand the future of the automobile is not 100% EV, and they live in the present day where well over 90% of the vehicles on the road in the US are ICE.

 

That is a balanced common sense response.

It probably won't go over well here.

Any Automaker who wants to be current and prosper better be constantly changing and evaluating market preferences.

 

it's actually the opposite of that. they've already admitted that ev acceptance has happened much more quickly than they had thought only a short time ago.
the problem for them now is picking the right direction to start again.
they had thought it was e tgna, but are now realizing they might have to commit to all new, pure ev architecture.
a very expensive venture that they had hoped to avoid by building another bridge to the future, e tgna.

they won't be happy trying to capitalize all the new equipment r&d and build out, while still falling further behind the ev leaders
but they are slowly starting to see the writing on the wall...

 

It is not a trivial problem but Toyota would have been better served by researching or survey of conquest sales of former Toyota owners.

Had they asked me, they could have learned in 2016 where we were going. Definitely in 2019 when we traded in our Prime. But they didn’t and still haven’t asked. Q4 of 2022 is late.

Bob Wilson

 

That is important information for an auto company and better lets them know exactly who the best competitor is against their products.

 

Everything I’ve found says the place’s mentioning “Model H” are all scams vying for views or clickbait

Funny how the same old debunked garbage gets new legs every couple years

 

There are more details in the articles of the other thread.

The management team Toyota assembled for this is not something they do for regular market evaluations and plan adjustments. They call it a Business Revolution(BR) group, and implement it for major changes. Around 30 hybrid, PHEV, and BEV projects were cancelled as part of this action. They're considering axing a platform, not a model, a platform, that is three years old.

The short of it is that Toyota planned on a slower adoption of BEVs. The eTNGA platform was developed for that projection. It could be assembled on existing production lines along side ICE models. Which would have been a fine plan, if Toyota's projections had been right. They weren't, and EV sales a climbing much faster. The car companies that invested in dedicated EV platforms and production lines now have a cost advantage over Toyota for this level of EV demand.